What is Earned Media?

What is Earned Media?

Fallston Group
Published on: 25/07/2022

Kathleen Carins, EMMY Award-winning Television Journalist, who now uses her expertise as a Fallston Group Media Coach and Communications...

Crisis ManagementFallston Grouphow to write a press releasemedia placementprpress releasepress release tips
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Crisis Chat: How to Use Soundbites to Deliver YOUR Message

Crisis Chat: How to Use Soundbites to Deliver YOUR Message

Fallston Group
Published on: 13/05/2021

Did you know the optimal soundbite for a media interview is between 5 and 10 seconds? In this video, learn tips to ensure your soundbites...

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Crisis Chat: Honesty is an Interview Best Policy

Crisis Chat: Honesty is an Interview Best Policy

Fallston Group
Published on: 03/03/2021

When participating in a media interview, you may get hit with a few tough questions you don't know the answer to. Do you go off the cuff...

Crisis ChatInterview PreparationInterview TipsMedia Training
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Crisis Chat: A Renewed Focus on Diversity, Equity & Inclusion (DEI)

Crisis Chat: A Renewed Focus on Diversity, Equity & Inclusion (DEI)

Fallston Group
Published on: 20/11/2020

Crisis Chat: A Renewed Focus on Diversity, Equity & Inclusion (DEI), What’s more, we partner with clients to develop and leverage...

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