Protecting Trust During Turbulence: Crisis Leadership Lessons from the 23andMe Situation

Protecting Trust During Turbulence: Crisis Leadership Lessons from the 23andMe Situation

Rob Weinhold
Published on: 14/04/2025

In today’s data-driven environment, few assets are more valuable—or more vulnerable—than trust. For companies entrusted with sensitive personal…

23andMeart of crisis leadershipawarenesscommunicationscrisiscrisis and issue managementCrisis Managementdatadata safetyDNAreputationthird party oversight