Here are four strategic steps that Malaysia Airlines took after the disappearance of flight MH370 that companies can model if they are faced with a similar crisis.
Malaysia Airlines flight MH370 seemingly vanished into thin air. With 227 passengers and 12 employees on board, the stakes are high and the public and press are demanding answers.
Taking a proactive approach will keep your company ready if a crisis were to occur. Here are nine things to keep in mind while developing your crisis communications plan.