5 THINGS EVERY BUSINESS MUST KNOW ABOUT FACEBOOK.
Facebook is the most popular social networking site with 1.9 billion monthly users and 75% of users spending 20 minutes or more on Facebook daily. The platform allows users to post photos, share recommendations, send messages and stay in touch with family, friends and colleagues. Unlike LinkedIn, Facebook’s primary purpose is to serve the user in a social vs. professional setting. But many companies have recognized, particularly in the Business-To-Consumer space, that Facebook can provide valuable marketing tools to reach consumers and their friends. So, before your company sets out to launch a Facebook presence, Fallston Group wants you to “know what you don’t know”! Create a Company Page. Your company page should include your logo as the profile picture and an engaging cover photo. Be sure these images are properly sized and engaging to your target audience. Since dimensions and guidelines tend to change, refer to Fallston Group’s “A Guide to Social Media” for the latest information. Carefully Assign Page Roles. You’ll want to protect your brand by ensuring the people posting as your brand have the proper assignments and training to carry out the task. You can assign Facebook Business Page roles to the employees who have responsibility for communicating with your audience. Add an Appropriate Call-to-Action (CTA) Button. This tool allows you to drive traffic from Facebook to another destination such as your website, a targeted landing page, etc. You’ll want to carefully strategize about the best ways to utilize this feature. Perhaps you simply want to drive traffic to your website – a “Learn More” button will be adequate. But, if you’re trying to promote an event, you may consider changing the background image and creating a CTA like “Sign Up” or “Reserve My Seat” – customized with a landing page for registration. Incorporate Video. When you consider that 85% of the US audience watches videos online and that 1/3 of online activity is spent watching videos, you realize just how important videos are to your company, your brand, engagement with your target audience and ultimately sales! Be sure you have and post video content – and be certain that it’s conveying valuable information! Plan Your Postings. Unless you have someone dedicated to the task, many companies struggle with what to post and how often. Too little can create doubt in the brand, company or products. Too much can cause people to unfollow you. So, strategically plan your postings and content with the help of a social media calendar. Don’t have someone on staff? Contact Fallston Group today! Want to kick off your Facebook presence the right way? Fallston Group has created “A Guide to Social” with quick tips for preparing, posting and promoting your content on social media! Download your free guide today or contact Fallston Group directly.
4 TIPS TO MAXIMIZE YOUR COMPANY’S PRESENCE ON LINKEDIN
Linkedin Presence LinkedIn is the preferred social media platform for businesses, their employees and professionals across a variety of industries who want to connect and network. As a matter of fact, it is the largest professional networking platform. It is also a primary tool for businesses to recruit talent and for job seekers to find openings. Much like a website, it is a place where potential clients and existing customers will follow you. So, it makes perfect sense that any company would want to establish their presence on this vast network. But, before you begin, Fallston Group wants you to know the 4 things you need to know to get started on LinkedIn. Company Page. Make it interesting. Include your company logo, a cover image and content that is SEO-friendly along with images that will help engage visitors. Include keywords in your company description that describe your business, industry, niche offerings and areas of expertise. The more complete your company page and profile, the more likely you are to be found and followed. Banner Image. The banner image is another great way to promote your brand and create engagement. Best practices are to choose an image that has the same branding and elements as your website. Include your URL and main phone number in the banner image; even though they are shown in other places, it will keep them prominent and visible to visitors. Adding a call to action or hashtag can also improve your engagement factor. Publish Platform. The publishing platform on Linkedin is often underutilized. Yet, it provides a great opportunity to position your company as a knowledgeable resource in your industry. It can also be a great lead generator! Content should revolve around company news, thought leadership or innovative ideas for your industry. Start by creating an editorial calendar. Articles can be assigned amongst your team, or an agency like Fallston Group can assist you with content development. Encourage individual employees to share your post through your personal account to gain traffic toward your page. Showcase Pages. Think of these pages as a way to spotlight a business unit, an upcoming event or another initiative. These are stand-alone pages specifically geared towards a targeted audience, so make them stand out with targeted information and visuals! For the company who is just getting their feet wet on LinkedIn, Fallston Group has created “A Guide to Social” with quick tips for preparing, posting and promoting your content on social media! Download your free guide today or contact Fallston Group directly.
