The Taylor Swift Effect: How the NFL, DraftKings, and Others Harnessed Taylor Swift’s Star Power
Today, very few brands hold as much influence and star power as Taylor Swift. With an ever-growing fan base, Swift has proven to be a game-changer in the music industry, sports, entertainment, and marketing. Swift’s remarkable effect on the NFL can be seen through her impact on Travis Kelce, a Kansas City Chief’s offensive superstar. […]
