Fallston Group Job Announcement
The Fallston Group, a Bel Air, Maryland-based company, is seeking a highly motivated PR Account Executive to join its growing team. We’re looking for someone with 2-3 years of relevant PR experience with superb writing capabilities and the ability to multi-task to provide special project and media relations support for clients in a wide variety of industries. This is a client-facing position so terrific oral communications and presentation skills are a must.
7 Tips to Protect Your Business This Holiday Season
Theft is the primary risk many business owners face during this busy time of year. Taking small, inexpensive steps to help prevent theft can go a long way and end up preserving your bottom line. Here are seven tips you can implement to protect yourself, your employees and ultimately your brand during the holidays.
Business Etiquette – Giving Thanks
While many look forward to a short work week and a relaxing holiday, it shows a sense of professionalism to give credit to those who have helped support your business along the way.
7 Quick Tips While On-Camera
Being on-camera is one of life’s greatest fears. Here are 7 quick tips that will help you feel more comfortable and look natural while on-camera.
5 Steps to Stop Bullying in the Workplace
Bullies create uncomfortable, and sometimes harmful environments for its victims, even in the workplace. Here are five steps your business can follow to be rid of vicious and harmful acts of bullying.
Mass Shootings: Does Preparedness = Prevention?
LAX was targeted in a mass shooting last Friday morning. Public outlets, businesses and organizations, both small and large, must be aware and stay aware in case tragedy strikes.
Halloween in the Workplace: Protect your Company’s Reputation
If your company partakes in Halloween activities, it is important to have policies regarding costume and appropriate behavior in place. Costumes that are offensive, too revealing or violent should not be tolerated. Corporate leadership has a responsibility to set the tone and culture for the celebration. And, proper or improper celebrating can have a positive or negative impact on personal and organizational reputation.Halloween will allow employees to enjoy themselves, and co-workers, while in their professional setting. Remember, however, a company’s brand cannot succeed without a reputation that matches.
Cyber Attack: Don’t be a Victim
October is National Cyber Security Awareness Month. All businesses are at risk of cyber attacks on a daily basis. Read more about what security measures can be taken to assist in preventing the reality of these threats.
Reputation: Top Strategic Risk Concern for Companies
A recent study conducted by Forbes Insights on behalf of Deloitte shows company reputation and the fallout from reputational damage as the number one strategic risk for large companies, surpassing business model and economic trend concerns. The driving factor behind this shift in concern is social media.
Media Relations 101
It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.
