Fallston Group Executive Communications Training
Presented by Insperity
Daylong executive-level strategic communications training designed for executives and aspiring leaders.
Very limited space – reserve your spot today!
Date: October 12, 2023
Time: 8:30 a.m. until 4:30 p.m.
Location: Insperity (7950 Jones Branch Drive Ste. 600, Tysons Corner, VA 22102)
Investment: $2,750, includes all preparation, training material, meals, and refreshments
CORE TRAINING ELEMENTS:
- The Media Landscape– understand how newsrooms work, the elements of an effective story, how the public consumes their news, how to tell your story in the court of public opinion, and much more.
- The Art of Crisis Leadership– crises cost time, money, customers, careers, and in the worst of scenarios, freedom, and lives. Learn the tenants of effective crisis leadership to turn short-term adversity into a long-term competitive advantage.
- On-Camera Training – our expert trainers craft realistic scenarios that put executives to the test. Participants will experience and understand the unique media interview craft. Between proactive and reactive scenarios relevant to your industry, instructors will ensure your story is told with velocity, precision, and impact.
A FEW ADDITIONAL THOUGHTS:
If you don’t tell your story, someone else will. And when someone else tells your story, it certainly won’t be the story you want told. Now, how do you tell your story?
Have you ever watched a crisis publicly and explosively unravel where the executive interviewed is calm, confident, conversational, articulate, and on-message? Conversely, we’ve all felt nervous for the leader struggling through an interview while stammering and searching for the right words. In other words, a perfect media opportunity that very quickly and unnecessarily damaged the brand. If reporters were on the way and you had 30 minutes to be 60 MINUTES ready, what would you do?
Fallston Group’s immersive, real-life media and presentation training is designed to help key executives build, strengthen, and defend their company’s reputation. We will make you think, feel and act differently, as anyone with an internet connection and recording device can wreak havoc on your brand.
Fallston Group will prepare you for the ominous lights, camera, microphone, and assertive reporters. Help you understand how to quickly establish a fact pattern, prepare message points, bridge tough questions, and control the rules of media engagement. Bottom line, you must be ready to meet the moment when your organization and legacy are on the line – your team is depending on you.
The reputational landscape has changed dramatically over the past five years. What used to take days to gain public momentum has been reduced to hours and, sometimes, seconds. Smoldering issues escalate into major crises and gain momentum with an unlimited number of platforms. It’s not a matter of if, it’s a matter of when the crisis will strike. Are you prepared?
If you would like to register now as seats are limited, please fill out the form below!