Fallston Group

Building Strengthening & Defending reputations

Fallston Group Executive Communications Training

Presented by Insperity

Daylong executive-level strategic communications training designed for executives and aspiring leaders.
Very limited space – reserve your spot today!

Date: October 12, 2023

Time: 8:30 a.m. until 4:30 p.m.

Location: Insperity (7950 Jones Branch Drive Ste. 600, Tysons Corner, VA 22102)

Investment: $2,750, includes all preparation, training material, meals, and refreshments

TRAINING HIGHLIGHTS:
  • The underpinning of success is the ability to communicate effectively in all settings – we will optimize your strategic communications abilities so you will perform at an even higher level. More effective, more promotable, more impact.
  • Tailored, industry-specific scenarios allowing participants to gather information, group think, strategize, and get ready to meet the ‘on-camera’ moment.
  • Training and on-camera interviews conducted by Emmy Award-winning journalist Kathleen Cairns and former journalist Sam Ringgold. Collectively, Kathleen & Sam worked in the news media for more than three decades and now train new journalists and executives for a living.
  • Crisis Leadership training and coaching from crisis leadership expert, Rob Weinhold. Rob is the author of the acclaimed book many leaders depend upon, ‘The Art of Crisis Leadership.’ He is the Founder of Fallston Group which builds, strengthens, and defends reputations.
  • Multiple on-camera interview and coaching/analysis opportunities in a safe, fun environment. To reiterate, the day will be tailored to each participant.
  • Collaborative exercises will enhance team building and communication skills – we will help you understand how to get your audience to think, feel and act differently!

CORE TRAINING ELEMENTS:

  • The Media Landscape– understand how newsrooms work, the elements of an effective story, how the public consumes their news, how to tell your story in the court of public opinion, and much more.
  • The Art of Crisis Leadership– crises cost time, money, customers, careers, and in the worst of scenarios, freedom, and lives. Learn the tenants of effective crisis leadership to turn short-term adversity into a long-term competitive advantage.
  • On-Camera Training – our expert trainers craft realistic scenarios that put executives to the test. Participants will experience and understand the unique media interview craft. Between proactive and reactive scenarios relevant to your industry, instructors will ensure your story is told with velocity, precision, and impact.

A FEW ADDITIONAL THOUGHTS:

If you don’t tell your story, someone else will. And when someone else tells your story, it certainly won’t be the story you want told. Now, how do you tell your story?

Have you ever watched a crisis publicly and explosively unravel where the executive interviewed is calm, confident, conversational, articulate, and on-message? Conversely, we’ve all felt nervous for the leader struggling through an interview while stammering and searching for the right words. In other words, a perfect media opportunity that very quickly and unnecessarily damaged the brand. If reporters were on the way and you had 30 minutes to be 60 MINUTES ready, what would you do?

Fallston Group’s immersive, real-life media and presentation training is designed to help key executives build, strengthen, and defend their company’s reputation. We will make you think, feel and act differently, as anyone with an internet connection and recording device can wreak havoc on your brand.

Fallston Group will prepare you for the ominous lights, camera, microphone, and assertive reporters. Help you understand how to quickly establish a fact pattern, prepare message points, bridge tough questions, and control the rules of media engagement. Bottom line, you must be ready to meet the moment when your organization and legacy are on the line – your team is depending on you.

The reputational landscape has changed dramatically over the past five years. What used to take days to gain public momentum has been reduced to hours and, sometimes, seconds. Smoldering issues escalate into major crises and gain momentum with an unlimited number of platforms. It’s not a matter of if, it’s a matter of when the crisis will strike. Are you prepared?

If you would like to register now as seats are limited, please fill out the form below!

Executive Communications Training Registrant Form

Please fill out the form below to officially register for Fallston Group's Training on October 12, 2023
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