Fallston Group

Building Strengthening & Defending reputations

The Coxswain Metaphor – A Lesson from the Ultimate Team Sport

In the stern of every 4- and 8-oared rowing shell sits a person called the coxswain.  This person is the brains behind the brawn; the on-water coach; the decision-maker; the leader. This person is responsible for race strategy, the safety of the crew and equipment, and ultimately, for ensuring that every single rower knows exactly […]

Be the Lighthouse or Its Reflection


During a recent trip to Gloucester (MA), I snapped this photo of the Thacher Island Twin Lighthouses while traveling by sea north toward the Gulf of Maine while doing a little whale watching. That said, there is nothing ‘little’ about whale watching as humpback whale calves are generally 14 feet long and 1500 pounds at […]

Peloton’s Lack of Planning: Part II

Earlier in the year, Peloton experienced troubles related to its leadership decisions during the coronavirus pandemic to expand well beyond its means. As part of their earlier strategic solution stable, Peloton decided to reduce the cost of its products. Those steps have not materially helped valuation so now, ironically, it is shifting to raise the […]

What is Earned Media?

Building Strengthening & Defending reputations

Kathleen Carins, EMMY Award-winning Television Journalist, who now uses her expertise as a Fallston Group Media Coach and Communications Strategist, shares her insights on “earned media” and some of the nuances involved.

Best Practices for Crisis Management in Corporations

Building Strengthening & Defending reputations

As we all learned from Covid-19, everything changes when a crisis occurs. In the case of Covid-19, the unexpected and immense changes that erupted as a direct result of the pandemic impacted the course of history forever. Some might say that the change was for the good (remote work and blended models are now widespread […]

Male Student Success Initiative Making a Difference in Young Lives

Building Strengthening & Defending reputations

Bottom line…the Community College of Baltimore County focuses on the improving the success rate of their male students and some renewed funding has given the program new life!  The Male Student Success Initiative (MSSI) is a network of support for students who attend the Community College of Baltimore County. The initiative consists of men of […]

Peloton’s Lack of Planning

Building Strengthening & Defending reputations

Amid the height of COVID in 2020, Peloton’s stocks skyrocketed and increased by almost 440%. While many consumers were investing strongly in at-home workout machines, Peloton continued to advance its business goals by producing more, creating a wider variety of product, and making business decisions for 2021 and the years so come. Ah, the power […]

The Inner Journey of Authenticity in The Age of Resignation

Building Strengthening & Defending reputations

During the course of my executive coaching, I assign my clients a book by Parker J. Palmer Ph.D, entitled “Let Your Life Speak: Listening for the Voice of Vocation. The significance of this reading assignment is that the author captures introspective insights that are very applicable in connecting with one’s self-awareness and authenticity, which is […]

Is Your Organization Positioned to Build Reputation, Trust and Value?

Building Strengthening & Defending reputations

We often say having a strong reputation builds trust and trust builds value. But what is the logic behind this statement?   Today’s value of a company is based on the present value of its future cash flows. To establish this value, investors are usually pouring over a business’s results and future plans to establish their view on the future […]

The Most Important Message is the Message Received

Building Strengthening & Defending reputations

Most public speakers and performers work relentlessly to ensure they use the perfect words at the precise time and in the proper sequence to make people think, feel and act differently. Whether a media interview, keynote address, board meeting or sensitive family matter, we all find ourselves ‘on stage’ with the opportunity to impact. Most […]

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