“Crises cost time, money, consumer confidence, and careers and generally in that order,” said Rob Weinhold, a crisis leadership expert and chief executive for the Fallston Group.
“And I think as the groundswell continues to grow and valuation decreases, I think it would behoove Anheuser Busch to get out in the court of public opinion and further explain what their longer-term strategy is. And the bottom line is they have to strike the balance between appealing to their existing customer base and then where they want to go generationally as a business,” Weinhold continued.
He said in this day and age, brand executives have to have a predictive mindset to understand the consequences of their actions.
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