Fallston Group

Building Strengthening & Defending reputations

Fallston Group Director of Marketing Kathy Walsh Named an ATHENA Award Finalist

Baltimore-based Fallston Group, a global reputation agency, is pleased to announce that Kathy Walsh, the firm’s director of marketing, has been selected as an ATHENA Leadership award finalist. The ATHENA Leadership award is presented to an established leader who demonstrates excellence in business and assists women to achieve their absolute full leadership potential.

A veteran marketer and business leader, Walsh has more than 25 years of experience in strategic marketing, branding, public relations and marketing communications. Prior to Fallston Group, Walsh owned JigSaw Marketing Solutions (named one of Baltimore’s fastest growing woman-owned businesses in 2013 and 2015) and spent 10 years working in consumer products brand management in the toy industry. She has served on numerous committees for various organizations in both a professional and personal capacity. Walsh is also a passionate advocate for mental health, serving on the board of a local mental health nonprofit, on the Harford County Mental Health & Addictions Advisory Council and working as a QPR suicide prevention training instructor. A native of Baltimore, Walsh holds an undergraduate degree in mass communications with a concentration in journalism from Loyola University and a master’s degree in marketing from Johns Hopkins University Carey Business School.

Fallston Group Chief Executive Rob Weinhold says, “Throughout the course of her career, Kathy has made a marked, quantitative impact on the bottom line of dozens of companies by implementing her expert marketing knowledge. Admirably, she devotes tremendous amounts of time and energy giving back to the community, from providing pro bono support for nonprofits to volunteering at her daughters’ schools and community-based activities. The ATHENA recognition is a very high honor and most deserved.”

“While I am dedicated to my clients and to my mental health work, I am equally committed to mentoring, supporting and educating young women whenever possible, which is why this nomination is so very meaningful to me,” says Walsh. “To be named a finalist for this award is an incredible honor, and I consider myself extremely fortunate to be in a position that allows me to give back.”

Walsh is among four finalists who will be honored at the ATHENA Leadership award breakfast organized by the Harford Community College Foundation on Friday, March 3. In addition to the ATHENA Leadership Award, the ATHENA Young Professional Leadership Award will be presented for the first time to an emerging leader age 40 or under. Proceeds from the event will help fund the ATHENA Leadership Scholarship. A donation will be made to a community nonprofit chosen by the recipient of the award.

Please direct all media and interview requests to Shannon at 410-420-2001 or by email at shannon.cooper@fallstongroup.com.


About Fallston Group

Operating at the intersection of leadership, strategy and communications, Fallston Group maximizes the intangible assets that contribute to as much as 80% of an organization’s marketplace value. By focusing on three critical areas – strategic marketing and public relations, crisis and issue leadership, and safety and security – the global reputation agency engages with velocity and vision while building, strengthening and defending reputations, each and every day. For more information, visit fallstongroup.com.

About ATHENA International

The ATHENA Award is part of ATHENA International, a nonprofit that seeks to support, develop and honor women leaders. The program inspires women to reach their full potential and strives to create balance in leadership worldwide. Since its founding in 1982, the award has been presented in more than 500 communities in eight countries. Harford Community College Foundation is one of three organizations to present the award in Maryland. For more information, visit www.harford.edu/ATHENA.

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