Fallston Group

Building Strengthening & Defending reputations
Building Strengthening & Defending reputations

Media Boot Camp for Executives Coming October 3, 2013

The Fallston Group and SLM Multimedia will host their 2013 Media Boot Camp for Executives on Thursday, October 3rd, 2013.

The inaugural program season in 2012 was a tremendous success as the Fallston Group and SLM teamed to execute two sold-out programs for executives in varying industries from different parts of the country.

Participants in the next session will receive personalized training on how to effectively tell their story, whether during an on-camera interview or to their key stakeholders. This interactive day of training will improve the preparation, messaging and presentation skills of leaders who must be at the top of their game in the “court of public opinion.” As with all previous “Boot Camps,” participants will have a behind-the-scenes tour of the WJZ-TV newsroom (Baltimore’s CBS network affiliate), a session on brand-building via the media, on-camera interviews with local media personalities, a media roundtable discussion and post-interview analysis and critiques. The roundtable discussion, media training and a lunch will take place at the Four Seasons – Baltimore Hotel & Resort after the WJZ-TV portion of the day.

“This is an exciting opportunity for executives who want to sharpen their confidence and communication skills,” Rob Weinhold, principal of the Fallston Group, said. “We have put together a high-performing training team from all segments of the news media, including local news reporters, producers, videographers, editors and public affairs experts. Our goal is to provide participants with the unique skills they need to concisely, effectively and successfully tell their story, whether on-camera or within their stakeholder network.”

A portion of the proceeds from each event will benefit the There Goes My Hero Foundation, http://www.theregoesmyhero.org, which provides hope and nourishment to leukemia patients and their families.

“There is no better way to learn than from those who will ultimately tell your story,” SLM Multimedia Principal and event partner Greg Marsh said. “The event will give participants a deep understanding of how to speak concisely, manage nervousness, eliminate distractions and project a sense of poise and belief while educating, informing or persuading.”

Click here for more information about this year’s Media Boot Camp for Executives.

To register for the event, please contact Kristi Frisch at the Fallston Group, 410-420-2001 or kristi.frisch@fallstongroup.com.



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