Fallston Group

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Why social media marketing is critical to the sales process. Read our blog to learn how important social media is for your business.


The statistics change day by day, but roughly 9 out of 10 companies are now using social media for marketing purposes.  Understanding social media marketing, including which audiences use which platforms and the best ways to engage them, is a critical part of an effective digital marketing strategy. In this article, the experts at Fallston Group provide insight as to why it’s more important than ever to create an effective social media strategy for your company.

What Do the Numbers Say?

In today’s social world, buyers are heavily influenced by social media. More than 80% of Gen Z (the children of baby boomers, loosely defined as those born between 1995-2014) are influenced by social media, as are 74% of millennials. So, you may say, my target audience is older than that. Well, Generation X (those born in the 60s & 70s) are not too far behind at 58%. The numbers show the influence–but what does it mean for your business?

Reviews & Ratings. 

When a consumer buys a product or service online, there is so much information available to help them make informed decisions. They can view the feedback of other customers on the product or company. They can peruse the track record and service history. So, social media plays a vital role in interacting with those customers and creating good experiences.


Back in the day, when someone walked in your store, every effort was made to close the sale before they walked out. The same is true of your website today. Social media is a tremendous way to increase traffic to your website. Once you get them there, it’s just as important to create strategies to convert that engagement.


Social media creates a huge opportunity to create brand awareness and increase brand loyalty. By providing companies the ability to talk directly to your customers, you create a relationship and establish trust – something old formats like direct mail or telemarketing never accomplished.

Maximize the power of social media for your company! Want to get started but need help? Fallston Group has created “A Guide to Social” with quick tips for preparing, posting and promoting your content on social media!  Download your free guide today or contact Fallston Group directly.

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