On February 15, 2013, Ravens running back Ray Rice was arrested after a domestic dispute. The effect it has on his public image will depend on if and how Rice takes responsibility for his actions.
A recent study conducted by Forbes Insights on behalf of Deloitte shows company reputation and the fallout from reputational damage as the number one strategic risk for large companies, surpassing business model and economic trend concerns. The driving factor behind this shift in concern is social media.
It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.
Utilizing Facebook as a public relations outlet during a time of crisis can improve the overall image and public opinion of the organization in crisis.
Crisis is an inevitable part of business. However, it’s how your company handles an issue that is the most telling. Social media can ultimately be the deal breaker when it comes to your organization’s ability to effectively communicate to your stakeholders during a time of adversity. Keeping an open, honest line of communication is critical whether you are keeping your stakeholders safe, informing them of an incident, or apologizing for a mistake.
Amidst scandal, Anthony Weiner is still running his campaign. Should he be?
San Diego Mayor Bob Filner should resign; he should take some time to solely focus on his personal issues. After Filner works on himself, if he wishes to seek office in the future, the people will then decide if he is fit for duty.
While Casey Anthony may have been found ‘not guilty’ this Tuesday—the court of public opinion had decided quite the contrary long ago, reacting to the decision with an outpour of disgruntled opinions on Facebook and Twitter. The much awaited verdict of the murder trial was reached on Tuesday when the jury found Casey Anthony, mother of […]