SuPR Bowl XLIX
Super Bowl Sunday is one of the most anticipated days of the year. But, the SuPR Bowl gains just as much interest, as attention is focused on the antics, conversation and media attention of off-the-field “entertainment” for two whole weeks.
6 Communication Tactics for 2015
Like anything else, public relations and marketing communication tactics change with time, and it is important to incorporate fresh and innovative approaches when developing communication strategies in the New Year. The key to attaining media exposure is more than simply sending a press release, and communicating your brand effectively is more than just telling your […]
How to Write a Proper Press Release
Newsrooms will tell you they receive all kinds of press releases, formatted in many different ways and not all effective. Use these techniques in future releases that will be sure to grab the attention of reporters.
Media Relations 101
It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.
The Social Media Opportunity
Utilizing Facebook as a public relations outlet during a time of crisis can improve the overall image and public opinion of the organization in crisis.
Remodeling Firm Boosts Public Relations Efforts
Founded in 2000, The Atlantic Remodeling Corporation (TARC) is a Maryland-based residential remodeling firm specializing in energy efficient windows, siding and roofing solutions. The mission of TARC is to deliver a professional remodeling experience from start to finish that exceeds client expectation. TARC engaged the Fallston Group to spearhead its marketing communications strategy to support the mission, vision, goals and objectives of the organization.
Fallston Group Job Announcement
PR Account Executive Strategic Communications and Media Division The Fallston Group (www.FallstonGroup.com), a Bel Air, Maryland-based company, is seeking a highly motivated PR Account Executive to join its growing team. We’re looking for someone with 2-3 years of relevant PR experience with superb writing capabilities and the ability to multi-task to provide special project and […]
