Kathy Walsh Joins Fallston Group as Director of Marketing
BALTIMORE, Md. (May 25, 2016)—Baltimore-based crisis management and communications firm Fallston Group, LLC announces the full-time appointment of Kathy Walsh as Director of Marketing. Walsh, who founded and operated JigSaw Marketing Solutions since 2002, has joined forces with Fallston Group to significantly deepen its marketing bench; Walsh will lead the firm’s Strategic Communications & Media business vertical. In her new role, Walsh will oversee strategic marketing efforts for Fallston Group clients as well as assist with business development for the firm. Walsh brings 25 years of business-to-business and business-to-consumer marketing expertise, with an emphasis on intensive client research and company branding. Using this expertise, Walsh will be able to suggest informed and calculated marketing recommendations to clients in the media relations, digital marketing, social media, content marketing and public relations disciplines. The synergy between Walsh’s strategic marketing expertise and Fallston Group’s deep knowledge of crisis leadership, strategy and communications will benefit the combined client base of the former JigSaw portfolio and Fallston Group’s growing sphere of influence. Fallston Group Chief Executive Rob Weinhold says, “Kathy is an experienced, proven marketing executive who has driven results for many organizations during her highly successful career. From large public companies to small non-profits, Kathy quickly grasps the business concepts and creative forces needed to drive client growth.” Weinhold adds, “Kathy’s presence will add an advanced dimension to our business which will benefit many for years to come. We are delighted to have her on board.” Walsh comes from JigSaw Marketing Solutions, an award-winning, MBE-certified business marketing and public relations firm for which she has served as owner and principal since 2002. Walsh plans to continue serving her JigSaw clients who will accompany her to Fallston Group. The integration will better meet her clients’ growing and diversified marketing needs through the added expertise of the Fallston Group team. Current Fallston Group clients will also benefit from Walsh’s transition as they will now have access to an additional veteran marketer. “I could not be more enthusiastic about this change because my clients will have access to the tremendous team of highly qualified professionals at Fallston Group who will be able to fulfill and exceed their expectations. I also look forward to serving and building relationships with existing Fallston Group clients,” says Walsh. “I want to thank all of my clients who have supported me at JigSaw Marketing Solutions and who have continued to support me during my transition to Fallston Group.” In addition to being a respected marketing professional, Walsh is also a seasoned speaker for groups and events such as the Baltimore County Chamber of Commerce Business-to-Business Expo, the Small Business Survival Summit and national franchise meetings for Signs by Tomorrow. Walsh has taught at Harford Community College and written for numerous media outlets including I95 Business, Specialty Retailer, Multifamily Trends and Perspectives on Design. Walsh holds a bachelor’s degree in mass communications from Loyola University and a master’s degree in marketing from Johns Hopkins University’s Carey Business School. She is involved with various professional and civic organizations including the Harford County Chamber of Commerce, the Chesapeake Professional Women’s Network and the Friends R Family Foundation, for which she serves as secretary and treasurer. In 2015, she was appointed to the Harford County Mental Health and Addictions Advisory Commission. For additional information about Fallston Group, contact Rob Weinhold at 410.420.2001 or by email at rob@fallstongroup.com. About Fallston Group, LLC is a highly trusted, executive advisory firm focused on building, strengthening and defending reputations. The firm operates where leadership, strategy and communications intersect. Reputations are both positively and negatively impacted by many variables; and, whether working with clients in a proactive or reactive sense, Fallston Group engages with velocity and vision while turning short-adversity into long-term advantage. Fallston Group team members provide a blend of both executive and operational services to help leaders prepare for, navigate through, and recover from issues of adversity and crisis. Many leaders refer to Fallston Group as their “Chief Reputation Officer.” To learn more, visit fallstongroup.com.
World Record Holder Carl Reese
Transcontinental record holder Carl Reese joins Rob Weinhold in the 14th installment of Fallston Group’s 15-Minute Leadership Quick Hit to discuss what it takes to complete a passion-oriented mission. Tune in to hear how Carl’s leadership helps him as a business owner and world record holder. About Carl Reese Carl Reese is an endurance driver. In 2015, Reese set more transcontinental records than anyone since Edwin “Cannonball” Baker. Reese and his team set seven world records in an 11-month period, most notably the Solo Motorcycle “Cannonball” Record from Los Angeles to New York in 38 hours and 49 minutes. Reese was born in Mercer, Pennsylvania and now resides in Pine Mountain Club, CA. Reese is currently working on a full feature documentary, “Iron Riders: History of Motorcycle Records.”
Kathy Walsh Joins Fallston Group as Director of Marketing
Founder of JigSaw Marketing Solutions will now lead Fallston Group’s strategic communications vertical.
JOB ANNOUNCEMENT: Public Relations Account Executive
JOB ANNOUNCEMENT PR Account Executive Strategic Communications and Media Division Fallston Group is seeking a highly motivated PR Account Executive to join its growing team in a full-time capacity. We are looking for someone with 2-3 years of relevant public relations experience, superb writing capabilities, and the ability to multitask to provide provide public relations and special project support for clients in a wide variety of industries. This is a client-facing position, so terrific verbal communications and presentation skills are a must. Basic responsibilities for this position include research with state-of-the-art media software (e.g., Cision, TVEyes), drafting press materials, conducting media relations and driving placement activity, special projects, event management and general client account support. Agency and client-facing communication experience is preferred. Ideal candidates must demonstrate previous successes in traditional and non-traditional media relations (social) and be able to thrive in a small, but fast-paced, growing culture. General responsibilities include: Researching, planning and implementing public relations and marketing communication strategies, both in-house and for client accounts; Drafting, editing and distributing media materials and client deliverables, including press releases, media alerts, fact sheets, blogs, case studies, talking points, correspondence and letters; Developing and maintaining media contact lists using Cision public relations software; Media monitoring and actively identifying client news opportunities and headlines; Cultivating relationships with members of the news media and directly pitching headlines and story ideas; On-site media management and event support; Client-facing and account management; Maintaining the highest standards of excellence while continually over-delivering for client accounts. The ideal candidate will have: 2-3 years of public relations experience; Bachelor’s degree from an accredited institution in a related field (e.g., public relations, communication, media, journalism, marketing); Excellent verbal and written communication skills; Working knowledge of public relations software (e.g., Cision, TVEyes); Proficiency in AP Style; Ability to effectively and clearly communicate with internal and external audiences; Ability to work well as part of a team and in tandem with others to accomplish unique goals; Ability to multitask and thrive while working under very tight deadlines; A desire to learn and experience all facets of traditional and new media. A little about the Fallston Group’s culture; we firmly believe in: Embracing sound character Establishing a clear vision Providing a learning environment Rewarding results Celebrating successes Growing from lessons learned Thinking beyond self Aligning with credible stakeholders Driving growth Getting excited about creative opportunity Over-delivering for those that depend on us Interested candidates should submit professional credentials, salary/benefit expectations and date of availability electronically to: Fallston Group c/o Human Resources Support info@FallstonGroup.com Fallston Group is an Equal Opportunity Employer About Fallston Group Fallston Group is a highly trusted, executive advisory firm focused on building, strengthening and defending reputations. We operate where leadership, strategy and communications intersect. Reputations are both positively and negatively impacted by many variables. Whether working with clients in a proactive or reactive sense, we engage with velocity and vision while turning adversity into advantage. Fallston Group knows what it takes to get a client into or out of the news, and we are committed to strengthening and protecting our clients’ brands through the development and distribution of core messages that support the story they want told. This gives our clients the confidence and persuasive power to shape stakeholder opinion. Fallston Group team members provide a blend of both executive and operational services to help leaders prepare for, navigate through and recover from issues of adversity and crisis. Many leaders refer to Fallston Group as their “Chief Reputation Officer.”
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