What Does Crisis Cost?
Crisis costs time, money, customers, and ultimately your career. Call the Fallston Group and take a proactive approach to crisis management.
Strategic Communications & Marketing Internship Fall 2014
The Fallston Group is seeking a Strategic Communications & Marketing intern for the Fall 2014 semester. The intern will assist in the research, development and execution of public relations, communications and marketing strategies.
Ravens Leadership in Question after Smith Arrest
After Jimmy Smith’s arrest, there are serious leadership concerns within the Ravens organization. Of the 20 NFL players to be arrested this offseason, Smith became the fifth Raven of the group.
Established Sports Training Program Builds Digital Audience
Background – QB Country, a sports-based business headquartered in Mobile, Alabama trains middle school, high school, college and NFL quarterbacks, focusing on proper footwork, throwing and body mechanics, as well as the mental and physical aspects of playing the hardest position in sports. QB Country is led by former SEC Ole Miss Quarterback, David Morris (Four-year letterman, 1998-2002). At Ole Miss, Morris was coached by three of the most respected quarterback coaches in football: Noel Mazzone (Current Offensive Coordinator at UCLA), well known for his training of NFL QBs; David Cutcliff (Current Duke Head Coach) who was Petyon Manning’s Offensive Coordinator at Tennessee and Eli Mannings coach at Ole Miss; and Kurt Roper, current Florida Offensive Coordinater and QB coach. At Ole Miss, David was a four-year travel roommate and 2nd string quarterback to the first pick of the 2004 NFL Draft and two-time Super Bowl MVP, Eli Manning. Combining his wealth of quarterback education learned from the coached mentioned above, coupled with his own experience of playing the position, Morris felt compelled to offer this advance and specific training to QBs who dream of playing at a higher level. During the very early stages of business, David contacted the Fallston Group seeking leadership and guidance in the areas of top-line growth, customer experience and digital audience branding. After traveling to Mobile and fully understanding the mission, vision and values of QB Country, the Fallston Group developed and executed a plan to facilitate QB Country’s growth. Strategy & Results – The Fallston Group provided advice and structured a customer service strategy that would not only promote the credentials and results of the business, but engaged stakeholders on a year-round basis. One of the key components of growth, outside of focusing on student and facility expansion, was the implentation of a digital strategy that created the e-community QB country needed. The Fallston Group also advised QB Country on geographic expansion to be certain an “ops in a box” model was maintained while not diminishing the critical quality control elements that must continue to be maintained. Other business advice revolved around growth, hiring, business modeling, customer experience, marketing, sales and budgeting. Interestingly, the Fallston Group created and released QB Country’s first monthly eNewsletter in November 2013. QB Country’s targeted subscriber base has increased by more than 350 percent; growth continues through camp and subscription websites. Additionally, the newsletter’s analytics are well above industry average for sports and recreation-type newsletters in every major category, with an open rate more than tripling the industry average and a click rate more than doubling the average. QB Country maintains a strong digital presence since engaging the Fallston Group, and continues to grow rapidly each month.
7 Qualities of a Great Leader
A leader is someone with exemplary character. Leaders must display certain traits that earn them the respect of their followers. Here are the seven key characteristics that all great leaders share.
5 Quick Tips for Building the Ideal eNewsletter
Distributing an eNewsletter is a cost efficient way to reach your target audience, keeping them in the loop with your company’s offerings and its culture. Follow these five quick tips to build the ideal eNewsletter.
Are You a Connector, or Just Well-connected?
In business, people who are true connectors, and not just blindly offering up their Rolodex, may not extend an open invitation. But when they make an introduction, all parties involved can see why it makes sense to connect with the other person. The connector knows what each person brings to the table, and exactly how they can benefit one another.
How to Write a Proper Press Release
Newsrooms will tell you they receive all kinds of press releases, formatted in many different ways and not all effective. Use these techniques in future releases that will be sure to grab the attention of reporters.
The Art of Networking: 7 Tips
Networking is an excellent way to build brand awareness. It also has the potential to generate lifelong relationships. Follow these seven guidelines and you will master the art of networking.
Sterling Center of PR Train Wreck
Los Angeles Clipper’s owner, Donald Sterling, found himself in the center of the most unwanted attracted attention there is, racial controversy. Now Donald Sterling is the center of a PR train wreck.
