University Presidents Must Lead with Strength During Campus Protests

In today’s charged geopolitical climate, university presidents must be prepared to manage campus protests with clarity, control, and confidence. Failure to do so can cost them their leadership post—and future job opportunities. We’ve seen this play out recently where higher education leaders were forced to step down after losing control of campus unrest. The message is clear: university presidents who fail to lead with strength and strategy risk being replaced. Leadership Begins Before the Crisis The best way to manage a protest is to prepare before it happens. Leaders must set clear expectations around free speech, protest locations, and acceptable conduct. It’s about striking a balance between allowing healthy expression and ensuring campus safety. Equally important is open communication with student leaders and faculty. I often tell my clients, “If you don’t take the time to listen before a crisis, don’t expect anyone to listen to you during one.” Building trust early can prevent protests from escalating into chaos as crises cost time, money, stakeholder trust, careers, and, in the worst of scenarios, freedom and lives. Engage local law enforcement early, they are part of the solution. Firm Boundaries No university can afford to let protests spiral out of control. That means holding people accountable when they cross the line. Harassment, bullying, and physical confrontations cannot be tolerated—period. Universities must also be extremely cautious about allowing outside agitators onto campus – many call these individuals professional protestors who often have ‘get out of jail’ strategies before being arrested. External groups generally hijack student movements, turning peaceful demonstrations into national spectacles that overwhelm leadership and damage institutional reputation while playing out on live television. Intriguing for viewership, terrible for the university. Lessons from Leadership Failures Recent history has shown what happens when presidents lose control: · Columbia University: President Minouche Shafik resigned after allowing protests to escalate, leading to mass arrests and media scrutiny. (Taheri, M. (2024, August 15). Full list of college presidents who have resigned amid campus protests. Newsweek. https://www.newsweek.com/full-list-college-presidents-who-have-resigned-amid-campus-protests-1939822) · Brandeis University: President Ronald Liebowitz stepped down following a no-confidence vote due to his mishandling of student demonstrations. (Saul, S. (2024, September 25). Brandeis president steps down amid budget issues and protests. The New York Times. https://www.nytimes.com/2024/09/25/us/brandeis-university-president-resigns.html) · Rutgers University: President Jonathan Holloway resigned as protests fueled a toxic campus environment he could no longer manage. (Rumpf-Whitten, S., & Fox News. (2024, September 18). Rutgers University president set to resign after contending with pandemic, anti-israel protests. Fox News. https://www.foxnews.com/us/rutgers-university-president-resign-contending-pandemic-anti-israel-protests?) Lead or Lose In crisis, decisive leadership isn’t optional—it’s essential. University presidents must set expectations, enforce boundaries, and maintain control. Otherwise, they will lose not only credibility but also their jobs. Leadership is about making tough calls and standing firm in the face of adversity—because when presidents lose control, everyone loses. Every member of the university community—students, faculty, and staff—deserves an environment that is both emotionally and physically safe. It is the responsibility of leadership to foster a culture where learning can thrive without fear, intimidation, or undue disruption. When working with leaders facing adversity, I often say, “I’ve never known a leader to look in the rear-view mirror and say ‘I’m sorry I made the right decision.’” The right decision starts today, before the campus protest.
Leadership in Crisis: Key Lessons from the Fatal Aircraft Accident at Ronald Reagan Washington National Airport

When crises emerge, leaders are tested in ways that define legacies. The January fatal mid-air collision at Ronald Reagan Washington National Airport (DCA) highlights the importance of swift crisis response, including transparent communication and next steps for the immediate and long-term future. There are three critical leadership considerations that emerge after such incidents. Crisis Response: The Balance Between Speed and Accuracy Immediate response is the top priority during a crisis or time of devastation. First and foremost, it involves a concerted effort to ensure the physical safety of those in the immediate area. Second, managing the coordination of communication between the stakeholders involved is critical. Each stakeholder involved has a different audience or message it needs to share. However, due to the sensitive nature of a tragic event and the regulations of the aviation industry, coordination of communication presents a two-fold challenge: Stakeholder leadership must be transparent with the public while being careful about what they say publicly to avoid inadvertently sharing misinformation and getting ahead of the investigations that will soon commence. In this case as with any aviation incident, the National Transportation Safety Board (NTSB) leads the investigation, and what is shared publicly and when, while other stakeholders, including the airline, follow suit. As discoveries are waiting to be validated, only factual information, such as initial details of the incident, such as aircraft type, flight number, and departure/destination information, can be disclosed to the public. While the public may demand immediate answers, leaders must prioritize fact-based updates over speculation. Ensuring the fidelity of the investigation is the bedrock of restoring trust and supporting the victims and people affected by the tragedy. Effective crisis leadership is distinguished by the delicate balance between speed and accuracy. When handled well, it prevents misinformation and ensures the integrity of the ongoing investigation. Transparent Communication Led with Empathy Builds Trust Silence in a crisis fuels speculation and erodes trust. Even though leaders might not initially be able to provide answers to the hard-hitting questions, there is still an opportunity to communicate clearly, consistently, and, most importantly, with empathy. This was demonstrated effectively by American Airlines’ leadership following the crash. Soon after the incident, American Airlines released a public statement acknowledging the tragedy. Within an hour, CEO Robert Isom followed the initial statement with a video briefing, openly stating that while many questions remain unanswered, he would share what he could. Acknowledging uncertainty while providing available facts is key. Nearly three weeks after the incident, American Airlines continues to post statements and responses to a dedicated part of its website to keep people informed throughout the investigation. This is essential to being perceived as transparent, which fosters confidence and accountability. Organizations that maintain this level of engagement—rather than going silent after the first wave of media coverage—while working cooperatively with the NTSB are the ones that ultimately have the highest probability of rebuilding trust and credibility in the aftermath of a crisis. Long-Term Recovery & Lessons Learned to Define Leadership Legacies Aviation disasters don’t just end with the investigation—they spark critical conversations about safety, operations, infrastructure, and policy. Leading through a crisis isn’t just about managing the immediate chaos but using the moment to evaluate and implement key findings to improve existing systems. How organizations handle the long-term emotional and operational aftermath will determine how the public perceives them, hence impacting valuation. Supporting victims’ families, first responders, and the affected community must remain a top priority long after the initial news cycle fades. The lessons learned from the investigation must lead to real change—whether that means revising procedures, air traffic control tools, training, or airspace regulations. The most recent tragic event at DCA is a reminder that leading through a crisis is more than just a first response. The best leaders don’t just survive a crisis—they lead through it and emerge stronger, over time.
“If You Don’t Tell Your Story, Someone Else Will”

In the fast-paced digital world, perception drives reality. Whether you’re an individual, brand, or organization, the narrative surrounding your identity shapes trust, loyalty, and influence. That’s why I live by the mantra, “If you don’t tell your story, someone else will. And, when someone else tells your story, it certainly won’t be the story you want told.” This principle underscores the importance of proactive communication and reputation management. Research supports its urgency: 85% of consumers say they are more likely to trust a brand with a history of transparent communication, according to a 2022 Edelman Trust Barometer study. Conversely, 57% of people say they lose trust in organizations that remain silent during crises or controversies. Allowing others to shape your story can lead to a loss of control, misrepresentation, or even reputational harm. A Pew Research Center survey revealed that 70% of Americans encounter false or misleading information online, which amplifies the risk of your story being distorted if left untold. Effective storytelling empowers individuals and organizations to shape their legacy and influence. It’s not about spin or embellishment; it’s about authentic, consistent narratives that reflect your values and mission. For example, companies like Patagonia masterfully craft their stories around environmental stewardship, which resonates with their target audience and bolsters their brand loyalty. Telling your story proactively isn’t just a defense mechanism; it’s a strategic asset. Share your milestones, values, and contributions with clarity and confidence. Use platforms where your audience is most active—whether social media, earned media, or community engagement. The bottom line is this: silence is a story in itself, often interpreted as guilt, weakness, or indifference. Don’t leave your narrative to chance. Take control, communicate deliberately, and ensure that the story being told is the one you want the world to hear. Your reputation depends on it.
The Calculated Gamble of Record-Setting Deals in Professional Sports

The Calculated Gamble of Record-Setting Deals in Professional Sports When Juan Soto inked a historic 15-year, $765 million contract with the New York Mets, it wasn’t just a headline—it was a masterclass in strategic investment. As a crisis leadership expert, I understand the high-stakes decisions organizations must make when allocating substantial resources, whether in sports, business, or government. In professional sports, contracts like Soto’s go beyond mere performance metrics; they are calculated gambles aimed at driving both tangible and intangible value for the franchise. Balancing Performance and Business Strategy Sure, the Mets are eyeing a World Series trophy. But this record-setting deal is about more than winning games. It’s a business decision designed to generate multiple revenue streams that extend beyond the playing field. For example: Ticket Sales: The Mets saw a 15% increase in season ticket purchases within weeks of the deal’s announcement. Merchandise: Following Lionel Messi’s move to Paris Saint-Germain, the club reportedly sold over 1 million jerseys in the first year alone. Similar surges are expected for Soto-branded Mets merchandise. Sponsorships: Teams like the Los Angeles Lakers saw a 30% growth in sponsorship revenue after signing LeBron James. The return on investment (ROI) from a star player like Soto can ripple across the organization. The question isn’t just whether Soto will perform but how the organization will leverage his presence to elevate its brand and operational performance. The Risks of High-Stakes Contracts However, such contracts come with inherent risks. Professional athletes are not immune to injuries, performance declines, or off-field controversies. The Mets—like any organization making a major investment—must account for these uncertainties. The story of Chris Davis with the Baltimore Orioles is a cautionary tale: a lucrative deal that eventually became a burden due to declining performance. Similarly, JaMarcus Russell’s tenure in the NFL showed how high expectations can crumble under the weight of poor execution and leadership gaps. But it’s not all caution and concern. Examples like LeBron James and Tom Brady demonstrate how strategic investments in high-caliber athletes can redefine a franchise. James’ moves across the NBA and Brady’s Super Bowl win with the Tampa Bay Buccaneers showcase how the right player, coupled with the right organizational culture, can deliver extraordinary returns. Leadership and Culture Are Key Beyond the numbers, the impact of a record-setting player on team dynamics cannot be overstated. A star athlete’s presence can motivate teammates, attract top talent, and energize fans. For instance: Team Morale: Tom Brady’s leadership was credited with elevating the entire Tampa Bay roster to a Super Bowl victory. Fan Engagement: Juan Soto’s signing has already increased the Mets’ social media engagement by 25%, according to early reports. However, disproportionate salaries can also create resentment or destabilize team culture if not managed effectively. This is where leadership plays a critical role. The most successful organizations foster an environment of collaboration and shared purpose, ensuring that high-profile contracts serve as an inspiration, not a source of division. Proactive Risk Management for Long-Term Success Smart franchises understand that these contracts are as much about planning for the worst as they are about celebrating potential success. Structured contracts with performance incentives, insurance policies, and contingency plans can mitigate risks. Transparent communication with fans and stakeholders further ensures that everyone understands the rationale behind such deals, maintaining trust even during challenging times. For example: Performance-Based Incentives: Zion Williamson’s NBA contract includes clauses tied to his physical fitness and game availability. Insurance Policies: MLB teams often purchase insurance to recoup some costs if a player is sidelined due to injury. A Blueprint for Success At Fallston Group, we often say that leadership is about turning potential crises into opportunities. Juan Soto’s record-breaking contract is a calculated gamble, but it’s one that’s rooted in sound business principles. The Mets are not just betting on Soto’s performance; they’re betting on their ability to maximize the value of his presence—on and off the field. For organizations making similarly high-stakes decisions, the key is preparation, transparency, and a relentless focus on the big picture. Whether you’re managing a sports team, a business, or a nonprofit, the principles of risk management and strategic leadership remain the same. By aligning investments with organizational goals and preparing for every outcome, you’ll not only weather the storm but thrive in its aftermath. Fallston Group, helps organizations navigate high-stakes decisions with confidence and clarity. If your team is facing a critical moment, let’s talk about how we can help you turn risks into rewards.
CEO, Rob Weinhold, on Fox45 Baltimore Discussing the Responsibilities Faced by the President-Elect’s Cabinet

Fallston Group CEO, Rob Weinhold, provides valuable insights into the critical leadership elements required for success, particularly in the context of the responsibilities faced by the President-Elect’s cabinet appointees. He emphasizes the importance of selecting leaders who demonstrate: Strategic Vision: Cabinet members must possess a clear understanding of national priorities and the ability to align departmental objectives with broader policy goals. Crisis Management Skills: Effective leaders are those who can navigate complex and high-pressure situations with composure and precision. Ethical Decision-Making: Integrity and transparency are paramount to building public trust and ensuring sound governance. Collaborative Leadership: Success in a cabinet role often requires working seamlessly with other departments, stakeholders, and international partners. Adaptability: Leaders must be flexible and resilient, capable of responding to evolving challenges with innovative solutions. Weinhold’s perspective underscores the importance of assembling a team that not only represents diverse expertise but also demonstrates the qualities essential for navigating the complexities of governance, particularly during times of crisis.
Why Fallston Group’s Conflict Management Training is a Must for Restaurant Teams

Running a restaurant isn’t just about great food and stellar service—it’s also about maintaining a safe, welcoming environment for both customers and staff. Yet, the high-energy, fast-paced nature of the restaurant industry means conflict is almost inevitable. Whether it’s a disgruntled diner, a dispute among team members, or even something as seemingly minor as glassware theft, the way these situations are handled can make or break a restaurant’s reputation. That’s where Fallston Group’s Conflict Management Training comes in. Designed specifically for restaurant groups, new establishments, and employees at all levels, our program prepares your team to navigate challenging interactions with confidence, professionalism, and care. Real Issues Require Real Solutions: Conflict in the restaurant industry comes in many forms. Maybe it’s an upset customer loudly complaining about their meal. Perhaps a guest gets too aggressive with a server, or an employee notices recurring theft issues with inventory like glassware or utensils. The stakes are high. Mishandling these scenarios can lead to bad reviews, employee turnover, legal liability, and revenue loss. Restaurants thrive on reputation, and every interaction—good or bad—leaves an impression. Our training equips your team to make that impression a positive one, even in high-pressure moments. What Sets Our Training Apart: At Fallston Group, we believe in preparing your team for the realities of restaurant conflict. Our program goes beyond the theoretical to include: Real-Life Scenarios: Employees are put into situations that mirror everyday challenges, such as managing an irate guest or addressing an escalating dispute at a busy table. Skill Testing: Participants are tested on how effectively they can defuse tension, de-escalate situations, and communicate with empathy. Practical Tools: We teach actionable strategies to handle tough interactions, protect team morale, and safeguard company resources. Cost and Time Savings: Conflict resolution done right minimizes downtime, reduces the risk of negative fallout, and helps retain valuable employees and loyal customers. Why Conflict Management Matters: Restaurants that proactively train their teams in conflict management see measurable benefits: Improved Guest Retention: A difficult moment handled with care can turn a disgruntled diner into a loyal patron. Higher Employee Satisfaction: Staff who feel supported and empowered are more likely to stay and thrive in their roles. Enhanced Reputation: A calm, professional response to conflict leaves a lasting positive impression, both in person and online. Invest in Peace of Mind: Conflict doesn’t have to be a liability for your restaurant—it can be an opportunity to demonstrate your team’s professionalism and commitment to hospitality. By investing in Fallston Group’s Conflict Management Training, you’re not just preparing your employees for the challenges of today; you’re ensuring your business is positioned for long-term success. Let us help your team master the art of conflict resolution. Because in the restaurant world, every interaction counts. Ready to elevate your team’s skills? Contact Fallston Group today to learn more about our tailored training programs and how we can help your restaurant thrive in the face of adversity.
Why You Need a Trusted Crisis Leadership Firm

“It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffett’s words echo a profound truth that is increasingly relevant in today’s fast-paced, hyper-connected world. For high-net-worth individuals and prominent business leaders, where reputation is everything, a single misstep can have devastating consequences, instantly eroding years of hard-earned trust and success. The statistics speak for themselves. A global survey by Deloitte reveals that 88% of executives consider reputational risk a significant business challenge. In fact, reputation damage is ranked as one of the top concerns among business leaders worldwide. With good reason—crises don’t just cost time and money; they can cost careers, market share and, in extreme cases, even the freedom and lives of those involved. The Reality of Crisis in Business In the current climate, it’s not a matter of if a crisis will occur, but when. Crises can manifest in myriad forms—whether through a social media backlash, negative press, community outrage, customer complaints, sexual harassment claims or allegations of discrimination. Moreover, boardroom dissension, mismanagement, natural disasters, pandemics, litigation, cyber-attacks and governmental investigations are just a few other scenarios where things can go wrong, quickly, and with severe repercussions. The impact of these crises is often swift and unforgiving. According to a study by PwC, 69% of leaders have experienced at least one corporate crisis in the last five years, with the average number of crises per organization being three. More striking is the data showing that companies embroiled in significant crises can lose up to 30% of their market value within days. Exceptional leaders know how to be crisis ready and learn how to navigate the most ominous of terrains. The Differentiator: Exceptional Crisis Leadership What distinguishes exceptional leaders from the merely good is their response when a crisis strikes. The initial minutes, hours and days of a crisis are critical, setting the trajectory for how the situation will unfold and, ultimately, how it will be remembered. The ability to manage these moments effectively can mean the difference between safeguarding one’s legacy or watching it crumble. Remember, the decisions you make today will be judged by many, for years to come. Fallston Group, a global crisis leadership firm, has spent the last 15 years advising leaders across public, private, government and nonprofit sectors. Our approach is anchored in two crucial principles that every leader must embrace to navigate crises successfully: Understand You’re Losing Control: Ego has no place during a crisis. Exceptional leaders understand that crises won’t resolve themselves and that ignoring the situation exacerbates the problem. Acknowledging the gravity of the situation and openly admitting the need for help is a hallmark of strong leadership. This critical first step allows for swift, decisive action and paves the way for effective crisis management. Connect with Trusted Advisors: Recognizing the need for expert assistance is not a weakness; it’s a strategic move laced in strength. Trusted advisors offer a perspective that is often impossible to achieve internally, especially under duress. Engaging with a crisis leadership firm like Fallston Group provides access to seasoned professionals who can guide the organization through turbulent times, helping to maintain control and protect the brand’s integrity. You Don’t Spin Your Way through Crisis; You Lead Your Way Through! Fallston Group operates at the critical intersection of leadership, strategy and communications. The team goes well beyond the typical public relations approach. We work closely with leadership teams to ensure they are prepared for crises and equipped to navigate them with confidence and purpose. Our firm understands that trust is the ultimate currency in business—one that drives customer loyalty, attracts top talent and grows stakeholder confidence. However, the ramifications can be severe when trust is compromised, including a significant hit to the company’s valuation. Studies indicate that companies with strong crisis management capabilities recover much faster and often come out stronger, with their reputations intact and even enhanced. Our unique approach involves telling your story in a way that resonates with your audience, making real-time decisions that are both strategic and empathetic, and ensuring that stakeholders remain confident in your leadership. As Fallston Group Founder Rob Weinhold says, “If you don’t tell your story, someone else will—and when someone else tells your story, it certainly won’t be the story you want told.” The Cost of Inaction The data is clear: proactive crisis management is not just about mitigating damage— it’s about ensuring long-term success and preserving the value of your business. Companies that invest in crisis leadership are better positioned to weather storms, protect their reputations and emerge stronger from adversity. With a combined 200 years of executive experience, Fallston Group guides leaders while navigating some of the most challenging issues they will ever face. Our success is measured by the trust we help build and restore, which directly translates into tangible benefits for our clients including enhanced valuation and long-term business success. Remember this: Anyone with an internet connection and recording device can wreak havoc on your brand. Are you ready to meet the moment? Anyone can lead when things are going well but it takes a special kind of leader to thrive during a crisis. About Fallston Group: Fallston Group builds, strengthens and defends reputations. We operate at the intersection of leadership, strategy and communications, maximizing the intangible assets contributing to as much as 80% of an organization’s marketplace value. Specializing in crisis and issue leadership, strategic communications, public relations and media & presentation training, we engage with velocity and vision, turning short-term adversity into long-term advantage. For more information, visit www.fallstongroup.com.
Navigating the Stars: A Commitment to Safety and Mission

Fallston Group is a global reputational agency that often deals with the intricate balance between managing risk and maintaining trust. Recently, NASA has faced one of the most challenging decisions in its storied history: the decision to return two astronauts, Suni Williams and Butch Wilmore, from the International Space Station (ISS) using a SpaceX capsule instead of the Starliner spacecraft. This decision has sparked much discussion, and I’d like to share some thoughts on why this was not only the right call but also a testament to NASA’s evolved culture of safety, communication, and mission-driven focus. Safety: The Bedrock of Every Decision At NASA, safety isn’t just a priority—it’s the foundation upon which every decision is made. The space agency has a long history of pushing the boundaries of human exploration, but it does so with a clear and unwavering commitment to the safety of its astronauts. In the case of Suni and Butch, ensuring their safe return to Earth is non-negotiable. The decision to use a SpaceX capsule underscores this commitment, highlighting that no risk is worth taking if it could jeopardize lives. The Inherent Risks of Space Exploration Space exploration is, by its very nature, fraught with risks. Every astronaut who embarks on a mission understands and accepts these dangers. They do so because they believe deeply in NASA’s mission: to advance knowledge and make life on Earth better. Suni and Butch, like all astronauts, are driven by a sense of purpose that transcends the personal risks they face. Even in challenging circumstances, their continued presence on the ISS means more scientific work can be accomplished—work that benefits all of humanity. Learning from the Past: The Challenger and Columbia Lessons NASA’s history has not been without tragedy. The Challenger and Columbia disasters serve as stark reminders of the dangers of space exploration. What’s particularly important to remember about these incidents is that, in both cases, post-flight analysis revealed that the hardware was signaling issues long before the disasters occurred. The hardware was, in essence, “talking to us,” but the process of reviewing and acting on this data was flawed. These events taught us a crucial lesson: fostering a culture that encourages open communication and values dissenting opinions. At NASA, this lesson has been taken to heart. Today, every piece of data is scrutinized, and every voice is heard. As a leader, I’ve always believed in the importance of inviting and valuing dissenting opinions. It’s a practice that can make the difference between success and catastrophe. A Culture of Communication and Thoroughness In the current Starliner situation, NASA has demonstrated how far it has come. The agency has meticulously analyzed all available data and sought out every opinion, ensuring no stone is left unturned. This approach reflects a culture of thorough communication and an environment where every team member’s voice is valued. This culture allows NASA to make decisions based on a comprehensive understanding of the situation rather than assumptions or incomplete information. The Technical Realities and Redundancy The technical aspects of this situation are complex. The Starliner spacecraft has multiple thrusters, and while only one remains non-operational, the initial failure of five thrusters raised significant concerns. Although four thrusters were recovered in time for docking, the remaining engines’ reliability is still under scrutiny. Ground testing has provided some answers, but not enough to ensure absolute confidence in the spacecraft’s performance. In situations like this, it’s crucial to err on the side of caution. The spacecraft’s thrusters won’t return to Earth for post-flight inspection, meaning NASA can’t confirm their condition after the fact. Given this uncertainty, the decision to return the astronauts via SpaceX—a decision supported by thorough testing and analysis—was the right one. The Right Decision for the Right Reasons Starliner will return to Earth in a few days. Even if this uncrewed mission is successful, it does not negate the wisdom of the decision to prioritize astronaut safety by opting for an alternative return method. This situation is a powerful example of how NASA has evolved into an organization that embodies thoroughness, clear communication, and a culture of safety and voice for all. As someone who has spent his career helping organizations manage crises and protect their reputations, I can confidently say that NASA’s approach is a responsible leadership model. In the face of uncertainty, they made a tough but correct decision, placing the safety of their people above all else. It’s a decision that will protect lives and maintain the trust that the world places in NASA’s mission. At Fallston Group, we understand that in moments of crisis, the choices we make define us. NASA’s choice to prioritize safety and transparency is a reminder that in any field—whether exploring the stars or managing a company’s reputation—the well-being of people and the integrity of the mission must always come first.
Fallston Group’s Proactive Crisis Leadership Approach for University Presidents

As a university president planning for upcoming protests on campus, it’s important to adopt a proactive and strategic approach. Here’s a comprehensive plan that addresses potential challenges while maintaining a commitment to the principles of free expression and campus safety: Develop a Comprehensive Protest Management Plan: Risk Assessment: Conduct a thorough assessment of potential risks and vulnerabilities related to campus protests. Consider factors such as historical issues, current events, and any specific concerns raised by students or faculty. Protocols and Procedures: Establish clear protocols and procedures for managing protests. This should include guidelines for communication, coordination with law enforcement, and handling disruptions. Engage with Stakeholders: Student and Faculty Engagement: Engage with student leaders, faculty, and staff to understand their concerns and expectations. Foster open communication channels to address grievances before they escalate into protests. Community Partnerships: Collaborate with local community organizations, law enforcement, and other stakeholders to develop a coordinated response plan. Communicate Transparently: Pre-Protest Information: Provide advance notice to the university community about the potential for protests and outline the university’s approach to managing them. Ensure that all stakeholders are informed of policies and procedures. Ongoing Updates: During protests, offer regular updates through multiple communication channels, including email, social media, and campus websites, to keep the community informed and manage expectations. Establish Designated Areas and Guidelines: Designated Protest Zones: Designate specific areas on campus where protests can take place without disrupting academic activities or campus operations. Clearly mark these zones and provide necessary resources for their use. Guidelines for Conduct: Develop and communicate guidelines for peaceful and respectful protest conduct. Ensure that these guidelines emphasize safety and respect for all members of the campus community. Prepare for Safety and Security: Coordination with Security: Work with campus security and local law enforcement to ensure they are prepared to manage potential disruptions. Coordinate on the development of security plans and emergency response protocols. Training and Drills: Provide training for security personnel, including crisis intervention and de-escalation techniques. Conduct drills to prepare for various protest scenarios and ensure readiness. Support and Resources: Counseling and Support Services: Ensure that counseling and support services are available to students, faculty, and staff who may be affected by protests. Offer resources to help manage stress and address any emotional or psychological impacts. Conflict Resolution: Facilitate access to conflict resolution and mediation services to address grievances and disputes that may arise during or after protests. Monitor and Evaluate: Real-Time Monitoring: Monitor protest activities in real-time to assess the situation and adjust plans as necessary. Use surveillance and communication tools to keep track of developments and ensure a timely response. Post-Protest Review: After a protest, conduct a thorough review to evaluate the effectiveness of the response and identify areas for improvement. Gather feedback from stakeholders and incorporate lessons learned into future planning. By taking these steps, a university president can effectively plan for and manage upcoming protests, balancing the need to respect free expression with the responsibility to maintain campus safety and order.
Who Are Your Stakeholders?

At Fallston Group, we understand that the term “stakeholder” frequently arises in business discussions, yet its significance often extends beyond mere terminology. Stakeholders encompass a diverse group of individuals and entities, including colleagues, employees, business associates, government officials, and community leaders who have a vested interest in your success. These individuals are invested in your personal and professional achievements. For instance, a community pastor with employees in their congregation or local politicians aiming for job creation through your business expansion can be considered stakeholders. Essentially, stakeholders are those who, directly or indirectly, influence or are influenced by your organization’s actions. In Prosperous Times: Stakeholders play a crucial role in amplifying your organization’s messaging during periods of growth, recognition, or project completion. Their support and positive influence are instrumental in enhancing your reputation, image, and trust within the community and industry. Research by the World Economic Forum indicates that companies with strong stakeholder relationships tend to achieve 16% higher profit margins compared to those with weaker connections. During Challenging Times: Engaging with stakeholders during difficult periods is not merely a strategic move but a vital source of reassurance and support. Given their vested interest in your organization’s well-being, stakeholders can help you understand the broader impact of a crisis. They can leverage their voices to share key messages and demonstrate solidarity. Additionally, stakeholders often provide unique perspectives that are invaluable in navigating challenging situations. A study by the Harvard Business Review found that 85% of companies that effectively engaged stakeholders during a crisis reported a faster recovery and less reputational damage. The Importance of Effective Communication: Effective communication is more than just a tool; it is essential for building strong, trust-based relationships with stakeholders. By involving the right allies, stakeholders can significantly contribute to protecting your organization’s reputation and ensuring its resilience. Their support can enable your organization to emerge stronger from any challenges it faces. Research from the Edelman Trust Barometer highlights that organizations perceived as engaging transparently and effectively with stakeholders are 2.5 times more likely to be trusted by the public. At Fallston Group, we believe that understanding and leveraging the power of stakeholders is crucial for any organization aiming to achieve sustained success and resilience. By fostering strong relationships based on mutual trust and effective communication, stakeholders can become invaluable allies in both prosperous and challenging times.