Protecting Your Image after a Fall from Grace
On February 15, 2013, Ravens running back Ray Rice was arrested after a domestic dispute. The effect it has on his public image will depend on if and how Rice takes responsibility for his actions.
Capturing Clients through Video
In the fast-paced business world we all live and work in, information needs to be quick and convenient. Videos are a great way to catch attention, whether through online search results or on a company’s landing page.
5 Quick Tips for Building Media Lists
Through public relations software, gaining media coverage is as simple as building a quality list. With millions of journalists, bloggers, and influencers hungry for stories, it is important to strategize while designing media distribution lists.
Social Media: The New Norm for Crisis Management?
Is social media the new norm for crisis management? Take a look at these 11 tips for utilizing social media during critical times.
Lockdowns Save Lives
Purdue University, January 21, 2014: Cody Cousins, a 23-year-old student and teaching assistant, fatally shot fellow student and teaching assistant Andrew Boldt, 21, in a basement classroom of the University’s electrical engineering building.
Emergency Plans: Training and Execution
Implementing emergency safety plans in the workplace is just the first step in protecting your company and its employees. Continuously practicing the execution of these plans is what will drastically lessen a company’s chance of becoming tragically affected by an emergency or crisis.
Implementing Emergency Safety Plans in the Workplace
Businesses tend to forget that failure to create a plan for each potential situation can leave them liability and put them at risk if disaster strikes. Protecting your employees and ultimately your brand should be the number one priority for business owners, but it often gets put on the back burner, leaving them vulnerable for crisis.
7 Resolutions for Marketing Your Brand in 2014
Successfully marketing your company’s brand attracts customers, which, in turn, permits growth. Gain the competitive edge by implementing these seven marketing strategies into your company’s mission.
Target Security Breach Affects 40 Million
Target faces multiple law suits after a security breach when about 40 million customers had their credit and debit card data taken.
7 Safety Tips for Holiday Shoppers
Holiday shoppers run the risk of becoming victims of both property and personal crimes. Here are seven safety tips that will lower your risk of becoming a victim during this wonderful time of year.
