In an interview with Cision, Fallston Group’s Director of Marketing Kathy Walsh discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.
Curt Schilling’s most recent social media tirade cost him his job, and the respect of many. Crisis costs time, money, customers, and careers.
Being proactive and getting out in front of a situation is the best way to remain in control of it. Here are five keys for successful communication when facing the media.
CBS’ Gary McCord found himself in hot water after being misinterpreted during a live broadcast of the Farmers Insurance Open last weekend. After his intentional blunder in 1994, viewers are not as forgiving this time around.
Chipotle will close its doors February 8th for a one-day national food safety meeting.
Chipotle responds to E. coli outbreak; claims it will become a “leader in food safety.”
Despite the horrific devastation we all witnessed two weeks ago, it’s encouraging to see some of the world’s most powerful leaders affirmatively put their differences aside for a common cause.
Dieselgate shows no signs of abating. How Volkswagen reacts in the coming days and weeks will surely determine its fate going forward.
Pete Rose and Phil Mickelson are under fire as each face their own issues of adversity. Fallston Group offers four tips to save your brand and image when dealing with adversity.
Fallston Group’s Frank Barile instructs cadets during a recent training exercise. Recently, Fallston Group’s Frank Barile and associate Buddy Johnson helped tactically train cadets from West Point Military Academy. It is clear that under duress, all of us react in the manner with which we were trained. This is incredibly true for the many brave men […]