An Amazing Internship Experience
By Josh Z. Earlier this year, I walked into my first day at the Fallston Group not knowing what to expect from a new internship. I ended my experience with many important takeaways and now realize what I will sadly leave behind. The Fallston Group team has taught me many lessons. I have learned a variety of innovative marketing tips and PR strategies that I can, of course, apply to any future job that I am fortunate enough to attain. However, the most important (and unexpected) lesson I have learned is how to be resilient and live through adversity – not just survive, but thrive. I can now apply this to any future job that I may hold, but, more importantly, can now embrace this concept in everyday life. I think that even though it was crucial for me to take specific business lessons from this internship, having the grit and fighting through adversity is my biggest takeaway from this amazing team. As Mark Twain said, “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” Working with this group (and its client base) showed me to never give up no matter the circumstance and that there is always a light at the end of the tunnel, you must simply leverage your instinct, experience and network to find it! Everyone in the office was welcoming and has had a tremendous impact on my time at Fallston Group, but I would say that the core executive leadership team has taught me the most important lessons that I will apply to my future career. As a rising Senior at Loyola University of Maryland with a double major in finance and marketing, my goal is to become a top executive of a company. The executives, both directly and indirectly, took their valuable time to teach me everything about becoming a professional and brand ambassador to everyone I interact with. I have learned firsthand that actions certainly do speak louder than words, and I will try to take-away everything this talented team has taught me. Hopefully, one day, I become a high-level executive. Interestingly, I can hear it now…I used the word “hopefully” when referring to my dream…the Fallston Group team would demand I use the word “when!” As I depart, I cannot stress enough how professional and great they are at what they do. I will miss them dearly and I wish them the best of luck with all their future endeavors. If you ever want an outstanding professional internship experience, I’d highly recommend the Fallston Group. I know it’s competitive and demanding, but this time has been invaluable to my academic and professional development. Thank you.
Andrea Lynn Joins Fallston Group as Marketing Communications Manager
Fallston Group, the Baltimore-based, global reputation agency, is pleased to announce the addition of Andrea Lynn as marketing communications manager. Lynn brings seven years of writing, marketing, branding and design experience to Fallston Group as well as a background in public speaking and employee training. In her new role, Lynn will reinforce and complement Director of Marketing Kathy Walsh to develop and execute strategic marketing and PR plans for businesses around the country. Walsh says, “Andrea is an experienced marketing professional who will make an immediate and valuable client impact. Her commitment to successful collaboration, passion for creative marketing and brand building and unwavering consistency make her a critical asset to our team, and to our clients. We are very fortunate she chose Fallston Group.” Prior to joining Fallston Group, Lynn was assistant director of marketing and development at The Arc Northern Chesapeake Region, where she was solely responsible for all company marketing, design and external communications, including social media, branding, digital content, brochures and signage. Previously, Lynn held positions with the Harford County Chamber of Commerce and the University of Maryland Baltimore Washington Medical Center. A native of Prince George’s County, Maryland, Lynn holds an undergraduate degree in writing and rhetoric from Salisbury University. She is a member of the Chesapeake Professional Women’s Network, and of the Young Professionals Networks of both the Cecil County Chamber of Commerce and Harford County Chamber of Commerce. She currently resides in Elkridge. For additional information about Lynn or Fallston Group’s strategic marketing and PR services, contact Director of Marketing Kathy Walsh at 410.420.2001 or by email at kathy.walsh@fallstongroup.com. ### About Fallston Group Operating at the intersection of leadership, strategy and communications, Fallston Group maximizes the intangible assets that contribute to as much as 80 percent of an organization’s marketplace value. By focusing on three critical areas – strategic marketing and public relations, crisis and issue leadership, and safety and security – the global reputation agency engages with velocity and vision while building, strengthening and defending reputations, each and every day. For more information, visit fallstongroup.com.
Crisis Leadership Expert Rob Weinhold and New York Times Best-Selling Author Kevin Cowherd Talk Crisis Leadership at Local Book Tour Stops This Week
Fallston Group Founder and Chief Executive Rob Weinhold and New York Times best-selling author Kevin Cowherd will make book tour stops at Catholic University and Towson Barnes & Noble locations this week. Weinhold and Cowherd will host an interactive discussion about their highly praised book, “The Art of Crisis Leadership,” and sign copies for attendees. This week’s event locations and times are listed below: Washington D.C Book Tour Stop Barnes & Noble at The Catholic University of America Bookstore 625 Monroe Street NE Washington, DC 20017 Thursday, October 6 6:00 – 8:00 p.m. Towson Book Tour Stop Towson Barnes & Noble 1 East Joppa Road, Suite 100 Towson, MD 21286 Saturday, October 8 1:00 – 3:00 p.m. Weinhold and Cowherd’s book hit the shelves in May and since then, has been featured in Forbes, The Huffington Post, American City Business Journals and other prominent news outlets. Additionally, “The Art of Crisis Leadership” quickly rose to the #1 book in the PR and Crisis Management categories, while also cracking the top 100 in Leadership on Amazon immediately after its release. In today’s digital age, anyone with an internet connection and recording device can wreak havoc on your brand. It’s not if crisis will occur, but when. The real question – are you prepared to meet the leadership moment? “The feedback we’ve received since the book release has been amazing – many have said it has helped them persevere both personally and professionally. To know that we’ve already helped people is incredibly rewarding. We look forward to continuing to share the book’s value – real people, real emotion, real results. According to readers, the takeaways at the end of each chapter have been the edge they’ve needed to both inspire and help them manage their own lives,” said Weinhold. A former Baltimore police and U.S. Department of Justice executive who has been featured on CNN, FOX News, MSNBC and many other national, regional and local media outlets, Weinhold expertly discusses, among other topics, data breaches, negative press, social media attacks, natural disasters, financial distress, sex scandals and political vendettas – and how to turn short-term adversity into long-term advantage. Weinhold has conducted thousands of media interviews during his storied career and is routinely called upon by local, regional and national news outlets to lend expert crisis leadership and public safety perspective. He has recently presented at multiple Department of Justice conferences and will be presenting at the Public Relations Society of America’s 2016 International Conference in Indianapolis, Indiana later this month. Press review copies are available by request. Please contact Shannon Cooper at 410-420-2001 or shannon.cooper41@gmail.com to request a copy of the book or interview. Learn more about “The Art of Crisis Leadership” and order online at Amazon (Hardcover, ISBN 978-1627201124, $25.99) or https://www.apprenticehouse.com. Join the crisis leadership conversation online using #TheArtofCrisis, #Leadership, and #movement. About the Author After working 23 years in the private and public sectors, Rob Weinhold decided to continue his career mission of helping organizations during life’s most critical times by launching Fallston Group—a Baltimore-based crisis management and communications firm. Fallston Group works with large public companies to individuals to build, strengthen and defend their reputations, each and every day (http://www.FallstonGroup.com). Throughout his distinguished career, Weinhold worked on the core executive leadership team at all three levels of government, including the Baltimore Police Department, U.S. Justice Department and Maryland’s Governor’s Office. Privately, Weinhold worked with Ripken Baseball where he oversaw all aspects of Cal Ripken Jr.’s core amateur sports business. Weinhold maintains extensive experience in the areas of executive leadership, strategy and communications. He has been routinely recognized for his unique ability to lead by creating vision and building consensus across diverse stakeholder bases to drive real results, particularly during critical times. Weinhold has provided professional guidance to corporate executives, high-profile professional athletes, U.S. Attorney General, White House domestic policy staff, U.S. Congresspersons, state governors and other high-ranking public service officials. Weinhold earned a graduate degree from The Johns Hopkins University and undergraduate degree from the University of Baltimore, both marketing disciplined. About the Co-Author Kevin Cowherd is the author, along with Hall of Famer Cal Ripken Jr., of the New York Times best-seller “Hothead” and five other baseball novels for young readers. Their sixth book, “The Closer,” was published by Disney-Hyperion in March. Cowherd’s last two non-fiction books for Apprentice House Press were “The Opening Act: Comedy, Life and the Desperate Pursuit of Happiness,” a look at the career of Baltimore comic Larry Noto, and “Hale Storm: The Incredible Saga of Baltimore’s Ed Hale, including a Secret Life with the CIA.” Cowherd was an award-winning sports and features columnist for The Baltimore Sun for 32 years and has also written for Men’s Health, Parenting and Baseball Digest magazines. A collection of his newspaper columns, “Last Call at the 7-Eleven” can still be found in fine remainder bins everywhere. About Fallston Group, LLC Fallston Group, LLC is a highly trusted, executive advisory firm focused on building, strengthening and defending reputations. The firm operates where leadership, strategy and communications intersect. Reputations are both positively and negatively impacted by many variables; and, whether working with clients in a proactive or reactive sense, Fallston Group engages with velocity and vision while turning short-adversity into long-term advantage. Fallston Group team members provide a blend of both executive and operational services to help leaders prepare for, navigate through, and recover from issues of adversity and crisis. Many leaders refer to Fallston Group as their “Chief Reputation Officer.” To learn more, visit fallstongroup.com.
Meltdown in Rio: Ryan Lochte
Although Ryan Lochte is at the tail end of his swimming career, the 32-year-old still has some very serious repercussions stemming from his crisis in Rio.
Active Shooter: Run, Hide, Fight
Active shooter situations are unpredictable and evolve quickly. Follow the run, hide, fight model if you find yourself in an active shooter situation.
Second Chance Leadership with Brandon Carroll
After leading a life filled with crime, Brandon Carroll talks about how his second chance at freedom coupled with Vehicles for Change’s Full Circle Program changed his life.
Crisis: Turn Adversity into Advantage
Crisis costs time, money, customers, careers, and in the worst case of scenarios, lives. Make sure your organization has proper policies and procedures in place so when crisis strikes you can turn adversity into advantage.
Behind the Headlines With Kathy Walsh
In an interview with Cision, Fallston Group’s Director of Marketing Kathy Walsh discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.
Is Your Business Taking the Proper Steps to Minimize Digital Risk?
With technological advances, there comes a heightened technological risk. Cyber-attacks are increasing at an alarming rate, targeting almost 3 out of 4 small businesses. By putting a security plan in place, a company’s level of threat decreases dramatically. Ultimately however, leaders must take the initiative to protect their people, secure their assets and strengthen their brands!
World Record Holder Carl Reese
Transcontinental record holder Carl Reese joins Rob Weinhold in the 14th installment of Fallston Group’s 15-Minute Leadership Quick Hit to discuss what it takes to complete a passion-oriented mission. Tune in to hear how Carl’s leadership helps him as a business owner and world record holder. About Carl Reese Carl Reese is an endurance driver. In 2015, Reese set more transcontinental records than anyone since Edwin “Cannonball” Baker. Reese and his team set seven world records in an 11-month period, most notably the Solo Motorcycle “Cannonball” Record from Los Angeles to New York in 38 hours and 49 minutes. Reese was born in Mercer, Pennsylvania and now resides in Pine Mountain Club, CA. Reese is currently working on a full feature documentary, “Iron Riders: History of Motorcycle Records.”
