Crisis Leadership: Lessons From The Ultimate Team Sport

In Crew, great coxswains (like great crisis leaders) are part visionary, part strategist, part coach and always operating within a predictive mindset while considering each nuance.
Baltimore Sees Deadliest Month in More Than 40 Years

Since the police custody death of Freddie Gray, shootings in Baltimore have skyrocketed while arrests have plummeted. Police are now hesitant to do their jobs in fear of landing in the court of public opinion, or in the court of law.
NeuroLeadership with Gina Brelesky

In the eighth installment of the 15-Minute Leadership Quick Hit, Gina Brelesky enlightens us on the study of NeuroLeadership, and how the latest neuroscientific findings can be employed to transform leaders’ effectiveness. Gina Brelesky Self-proclaimed science nerd, Gina Brelesky is seasoned corporate educator with more than 25 years of extensive experience in learning and development. In her current role as a leadership consultant, Gina works with leaders to develop and hone their skills, and coaches them to successfully succession plan through the development of their people. She employs the latest brain research in her work and incorporates the principles of NeuroLeadership.
Relentless Training: Key to Success

Fallston Group’s Frank Barile instructs cadets during a recent training exercise. Recently, Fallston Group’s Frank Barile and associate Buddy Johnson helped tactically train cadets from West Point Military Academy. It is clear that under duress, all of us react in the manner with which we were trained. This is incredibly true for the many brave men and women who risk their lives to protect ours, both domestically and internationally. Whether a member of the military, law enforcement or first responder community, in the absence of relentless training to standard, organizations in all sectors are doomed for failure. There is an old saying in the training circles; it goes, “Amateurs train until they get it right. Professionals train until they cannot get it wrong.” Regardless of who takes credit for this terrific insight, it is true. Crisis costs time, money, stakeholder confidence, careers, and in the worst case scenarios, lives. Don’t delay as you never know when your team will need to meet the moment. If you’d like to know more about safety and security assessments, policy development and training programs, please contact Fallston Group at info@fallstongroup.com or by phone at 410.420.2001.
Marilyn Mosby is “All In”

When Baltimore City State’s Attorney Marilyn Mosby decided to charge six Baltimore Police Officers as a result of her independent Freddie Gray investigation (amid tremendous public pressure), it sent shock waves through the region generally and police departments specifically.
Destructive Rioters Must Be Held Accountable

Baltimore must hold those accountable who hurt others or destroyed property.
Trust is the Key to Generating Positive Outcomes and Creating Substantive Change

The death of Freddie Gray has sparked controversy in yet another case of community-police distrust. It is important that both sides work to turn short-term adversity into long-term advantage.
Writing a Proper Press Release

We’ve outlined the proper look and feel of a well-written press release. Use these techniques in future releases that will be sure to grab the attention of reporters.
Fallston Group Internship Program – Summer 2015

Fallston Group is seeking a bright, driven college student to serve as Strategic Communications & Marketing Intern for summer 2015. The Strategic Communications & Marketing Internship is an experiential learning opportunity focused on marketing communications and public relations, as well as marketing strategy and business development. Interns will gain firsthand experience of the day-to-day operations of an agency-type work environment including client relations, account strategy and activation, and project management. Interns will also have the chance to learn more about crisis and issue management strategies and tactics from experienced senior professionals. Interns will work closely with, and under the supervision of, the Fallston Group Communications Strategist while collaborating with other senior team members. This is an engaging position offering interns the opportunity to directly interact with business and media professionals in the Baltimore and Washington, D.C. metropolitan areas. In addition to contributing to client accounts and projects, interns will have access to networking and training opportunities. Duties Assist in the research, planning and execution of public relations, communications and marketing strategies, both in-house and for client accounts Use Vocus and TVEyes public relations software to conduct media monitoring, build media contact lists and identify pitching opportunities Assist in the drafting, editing and distribution of client deliverables (e.g., press releases, media alerts, fact sheets, blogs, case studies, talking points, correspondence, reports) Assist in design and creation of marketing collateral (e.g., capabilities sheets, flyers, presentations, eNewsletters, agendas) Support company social media, blog and web content management efforts Provide support during speaking engagements, presentations, media interviews and events Assist with video production including scripting and shooting support Collaborate closely with senior team members as needed on client projects Promote and represent Fallston Group brand with the highest level of integrity and professionalism Qualifications Must be currently enrolled in or recently graduated from an undergraduate program at an accredited college, community college or university (two-to-four year institution) Must be at least 18 years of age and of sophomore standing Communication, public relations, marketing, journalism, english and/or business management majors preferred Proficiency in Microsoft Office Suite Strong verbal and written communication skills Ability to multitask and work in a fast-paced environment A motivated individual with strong work ethic, integrity and will to win Application Interested candidates should electronically submit the following material by May 15, 2015: Current resume Cover letter Dates and preferred times of availability Position of which they are applying in the subject line Submit to: Josie Hankey, Communications Strategist – josie.hankey@fallstongroup.com | 410.420.2001
Spring Training in Full Swing on the Diamond and in the Office

Employees and executives are all gearing up as Opening Day is just around the corner. Here are four ways to make sure your business gets the most out of its team in quarters two, three and four.