Andrea Lynn Joins Fallston Group as Marketing Communications Manager
Fallston Group, the Baltimore-based, global reputation agency, is pleased to announce the addition of Andrea Lynn as marketing communications manager. Lynn brings seven years of writing, marketing, branding and design experience to Fallston Group as well as a background in public speaking and employee training. In her new role, Lynn will reinforce and complement Director of Marketing Kathy Walsh to develop and execute strategic marketing and PR plans for businesses around the country. Walsh says, “Andrea is an experienced marketing professional who will make an immediate and valuable client impact. Her commitment to successful collaboration, passion for creative marketing and brand building and unwavering consistency make her a critical asset to our team, and to our clients. We are very fortunate she chose Fallston Group.” Prior to joining Fallston Group, Lynn was assistant director of marketing and development at The Arc Northern Chesapeake Region, where she was solely responsible for all company marketing, design and external communications, including social media, branding, digital content, brochures and signage. Previously, Lynn held positions with the Harford County Chamber of Commerce and the University of Maryland Baltimore Washington Medical Center. A native of Prince George’s County, Maryland, Lynn holds an undergraduate degree in writing and rhetoric from Salisbury University. She is a member of the Chesapeake Professional Women’s Network, and of the Young Professionals Networks of both the Cecil County Chamber of Commerce and Harford County Chamber of Commerce. She currently resides in Elkridge. For additional information about Lynn or Fallston Group’s strategic marketing and PR services, contact Director of Marketing Kathy Walsh at 410.420.2001 or by email at kathy.walsh@fallstongroup.com. ### About Fallston Group Operating at the intersection of leadership, strategy and communications, Fallston Group maximizes the intangible assets that contribute to as much as 80 percent of an organization’s marketplace value. By focusing on three critical areas – strategic marketing and public relations, crisis and issue leadership, and safety and security – the global reputation agency engages with velocity and vision while building, strengthening and defending reputations, each and every day. For more information, visit fallstongroup.com.
The First Order of Leadership is Safety
Planning for and implementing an emergency action plan not only safeguards the physical and emotional safety of students, faculty and visitors, it reduces legal exposure. Organizations often forget that failure to create proven safety measures for each potential emergent situation can leave them personally and professionally exposed if disaster strikes. Protecting people, securing assets and strengthening brands is paramount, but often gets put on the back burner, leaving many vulnerable to sudden and smoldering crises. Academic institutions should have at least three types of emergency protocols in place (1) emergency evacuation procedures for fires, gas leaks or any other in-building threat that requires people to quickly evacuate in an orderly manner, (2) shelter in place protocols are designed to protect people in the event of natural disasters, weather related emergencies and other critical situations; and (3) active shooter or terrorist threat guidelines most often put the building and its occupants in “lock-down” mode. An emergency evacuation plan protects against what is the most common form of emergency to occur in academic settings, a fire. Having efficient routes in place for each section of the building to its easiest and fastest egress point allows for a much safer escape for workers. Rehearsed, timely evacuation models save lives. Shelter in place plans protect against natural disasters and weather related emergencies. Beside fires, this is the next most likely emergency to occur at work. This plan puts the building in “safety” mode and is designed to lessen the risk of personal injury should a disaster strike. From earthquakes to tornadoes to even heavy winds to nearby criminal activity, a plan must be in place for each potential threat. Different shelter in place severity levels can be used depending on the threat, but each predicted eventuality must be practices and employees trained to standard. The final plan that should be in place is an active shooter plan. Although this is the least likely to be used, should it occur, it will be very damaging and devastating, physically and emotionally. Given the recent acts of terror in public places, an active shooter plan can greatly decrease the likelihood a shooter succeeds in harming others. This plan puts occupants in “lock-down” mode, in most cases locking people in their classroom, office or other secure rooms to deny intruders easy access. The Run, Hide Fight model is alive and well! The first order of leadership at any level, in any industry, is to provide a safe place to live, work, go to school and raise a family. Are you doing everything possible to protect those that depend on you? Is your team ready to meet the moment? You better be. For more information about crisis leadership and planning, contact Fallston Group at 410.420.2001 or send along an email to info@fallstongroup.com. Also, learn more online at fallstongroup.com.
“Seven-Year Itch” Lands Fallston Group a New Look for 2017
The growing reputation agency unveils a complete rebrand as part of an investment in the future Just over seven years after it was founded, Fallston Group, the Baltimore-based, global reputation agency, is unveiling a new logo, tagline and website its founder says better reflect the firm’s strengths, capabilities and futuristic view. According to Chief Executive Rob Weinhold, Jr., 2016 marked a period of reflection for his firm, which he jokingly refers to as a “seven-year itch” because it coincided with Fallston Group’s seventh business anniversary. As part of a comprehensive rebranding process facilitated by an independent consultant, the Fallston Group team engaged in a series of exercises to identify how to best represent the company’s identity, goals and vision for the future. Nearly 100 clients who worked with Fallston Group over the past seven years were surveyed about their experiences, resulting in what Weinhold calls Fallston Group’s “report card.” The word cloud pictured below reflects client responses and highlights the trustworthiness, responsiveness, knowledge base and professionalism of the Fallston Group team. Fallston Group has continued to thrive in a seemingly difficult market. Weinhold credits the agency’s business model which operates at the critical intersection of leadership, strategy and communications. He says, “We’ve seen strong annual growth since our inception. With a move to a larger office space in Baltimore, the addition of key hires, a book launch and the investment in our new brand assets, we are hopeful 2017 will be a very strong year.” The new brand includes a new logo, tagline and website inspired by internal and external input alike. The new logo alludes to the power and agility of a tiger, as well as to the firm’s “tiger team” approach of bringing together a diversified group of experts for a single unified purpose. While members of the team may focus on different verticals of the business, Weinhold says they share the common goal of building, strengthening and defending reputations, each and every day, making “The Reputation Agency” a fitting new tagline. Fallston Group Director of Marketing Kathy Walsh further explains why the new tagline is particularly appropriate. “According to research, up to 80 percent of a company’s marketplace value is tied to intangible assets such as brand and reputation, which is why it is equally important for Fallston Group to focus on strengthening its own brand and reputational equity, as well as that of our clients.” According to Walsh, the new website better reflects the unique mix of services the firm offers its clients today. “Fallston Group has always been well-known and respected in the fields of crisis leadership and PR,” she explains. “But many people don’t realize our deep expertise in strategic marketing and outsourced CMO services, which are becoming more vital than ever in the constantly changing world of digital, video and content marketing.” Please direct all media inquiries to Shannon Cooper at 410-420-2001 or by email at shannon.cooper@fallstongroup.com.
Fallston Group Director of Marketing Kathy Walsh Named an ATHENA Award Finalist
Baltimore-based Fallston Group, a global reputation agency, is pleased to announce that Kathy Walsh, the firm’s director of marketing, has been selected as an ATHENA Leadership award finalist. The ATHENA Leadership award is presented to an established leader who demonstrates excellence in business and assists women to achieve their absolute full leadership potential. A veteran marketer and business leader, Walsh has more than 25 years of experience in strategic marketing, branding, public relations and marketing communications. Prior to Fallston Group, Walsh owned JigSaw Marketing Solutions (named one of Baltimore’s fastest growing woman-owned businesses in 2013 and 2015) and spent 10 years working in consumer products brand management in the toy industry. She has served on numerous committees for various organizations in both a professional and personal capacity. Walsh is also a passionate advocate for mental health, serving on the board of a local mental health nonprofit, on the Harford County Mental Health & Addictions Advisory Council and working as a QPR suicide prevention training instructor. A native of Baltimore, Walsh holds an undergraduate degree in mass communications with a concentration in journalism from Loyola University and a master’s degree in marketing from Johns Hopkins University Carey Business School. Fallston Group Chief Executive Rob Weinhold says, “Throughout the course of her career, Kathy has made a marked, quantitative impact on the bottom line of dozens of companies by implementing her expert marketing knowledge. Admirably, she devotes tremendous amounts of time and energy giving back to the community, from providing pro bono support for nonprofits to volunteering at her daughters’ schools and community-based activities. The ATHENA recognition is a very high honor and most deserved.” “While I am dedicated to my clients and to my mental health work, I am equally committed to mentoring, supporting and educating young women whenever possible, which is why this nomination is so very meaningful to me,” says Walsh. “To be named a finalist for this award is an incredible honor, and I consider myself extremely fortunate to be in a position that allows me to give back.” Walsh is among four finalists who will be honored at the ATHENA Leadership award breakfast organized by the Harford Community College Foundation on Friday, March 3. In addition to the ATHENA Leadership Award, the ATHENA Young Professional Leadership Award will be presented for the first time to an emerging leader age 40 or under. Proceeds from the event will help fund the ATHENA Leadership Scholarship. A donation will be made to a community nonprofit chosen by the recipient of the award. Please direct all media and interview requests to Shannon at 410-420-2001 or by email at shannon.cooper@fallstongroup.com. ### About Fallston Group Operating at the intersection of leadership, strategy and communications, Fallston Group maximizes the intangible assets that contribute to as much as 80% of an organization’s marketplace value. By focusing on three critical areas – strategic marketing and public relations, crisis and issue leadership, and safety and security – the global reputation agency engages with velocity and vision while building, strengthening and defending reputations, each and every day. For more information, visit fallstongroup.com. About ATHENA International The ATHENA Award is part of ATHENA International, a nonprofit that seeks to support, develop and honor women leaders. The program inspires women to reach their full potential and strives to create balance in leadership worldwide. Since its founding in 1982, the award has been presented in more than 500 communities in eight countries. Harford Community College Foundation is one of three organizations to present the award in Maryland. For more information, visit www.harford.edu/ATHENA.
15-Minute Leadership Quick Hit – Best of Compilation
Crisis leadership is an evolving skill; it is an art, not a science. Crises cost time, money, customers, careers, and in the worst case of scenarios, lives. Learn how high-performing leaders in every industry manage adversity and lead by example. Listeners will get the bottom line on what makes a good leader tick, in both good times and bad.
Top Crisis Leadership Expert Authors Book to Help Leaders Turn Adversity into Advantage
“The Art of Crisis Leadership” showcases real-life crises, from the Ray Rice scandal that engulfed the NFL’s Ravens to the deadly shootings at Virginia Tech and the tragic Baltimore riots, to illustrate key learning points that will help companies and individuals alike during life’s most difficult times. In today’s high-stakes and unpredictable business climate, where reputation is critical, understanding how to prepare for, navigate through and recover from crisis is vital to the longevity of any company, brand or organization. This year, a new book hit the shelves designed to arm business leaders with the essential tools to succeed in this arena. “The Art of Crisis Leadership,” written by Fallston Group Chief Executive Rob Weinhold and co-authored by New York Times best-selling author Kevin Cowherd, shares secrets and strategies gleaned from decades of work in the highly specialized field of crisis leadership. A former Baltimore police and U.S. Department of Justice executive who during his career has appeared on CNN, FOX News, MSNBC and many other national, regional and local media outlets, Weinhold expertly discusses, among others, data breaches, social media attacks, natural disasters, financial distress, sex scandals and political vendettas — and how to both prevent and overcome them. “I’ve seen crisis cost too many people their time, money, customers, careers – and in the worst case scenarios, lives,” said Weinhold. “Do we need to look any further than Flint, MI., Johnny Manziel or Chipotle? In these increasingly uncertain and litigious times, when anyone with a recording device and Internet connection can wreak havoc on your brand, the issue is not if a crisis will occur, but when.” Each of the book’s 17 chapters highlights a real-life crisis, many told directly by the individuals who experienced them. Coupled with Weinhold’s key takeaways at the end of each chapter, “The Art of Crisis Leadership” is a must-read tool to understand the many challenging nuances of successfully managing adversity or crisis. The lessons learned are universal. “Rob Weinhold has captured in this one book what it took me 28 books to communicate to CEOs,” said founder of CEO Clubs International, Dr. Joseph Mancuso, in his advanced praise of the book. Co-author Kevin Cowherd reflected, “Rob is a guy whose entire career has been dedicated to helping people. Teaming up with him on a powerful book that could help folks at the lowest point of their lives was one of the most satisfying projects I’ve ever undertaken.” Weinhold is available for media interviews, editorials and as a media resource on key crisis leadership and reputation-based issues. Weinhold has conducted thousands of media interviews during his storied career and is routinely called upon by local, regional and national news outlets to lend crisis leadership and public safety perspective. Press review copies are available by request. Please contact Kathy Walsh at 410-420-2001 or kathy.walsh@fallstongroup.com to request a copy of the book or interview. Learn more about “The Art of Crisis Leadership” and order online at Amazon (Hardcover, ISBN 978-1627201124, $25.99) or https://www.apprenticehouse.com. Join the crisis leadership conversation online using #TheArtofCrisis, #Leadership, and #movement.
PSA’s Perspective: Not Another Blog on Cyber Security
Written by Frank Giachini, MBA of PSA Insurance and Financial Services. No, really, this isn’t just another blog on Cyber. If by now the news of breaches at Target, Home Depot, Bank of America, Blue Cross Blue Shield, Sony, The US Office of Personnel Management and the Department of Defense haven’t raised alarms for you, there is nothing I can say that will bring you up to speed on the pervasiveness of cybercrime. No doubt many organizations are aware, and have taken precautionary steps to mitigate cybercrime but an unnerving number of companies continue to believe that they are ‘too small’ to become the target of an attack. Unfortunately the reality is quite different. One of the largest breaches in recent memory was Target Stores where 40 million credit card numbers and 70 million total records were stolen. It resulted in 46 percent drop in profits, $100 million in additional security improvements and $200 million in costs to financial institutions to re-issue new credit cards. What you likely didn’t know is that the source of the Target breach was their HVAC vendor – a small shop located in Sharpsburg, PA. And just consider, credit card information is among the LEAST valuable information stolen, whereas health and general login information is one of the most valuable. While a stolen credit card number might be worth $5 or less on the black market, health related information may sell for as much as 100 times that amount. To make matters worse, 81 percent of healthcare related organizations have been compromised in the past two years. Do you run the risk of being that HVAC vendor? Are you doing business over the internet with larger firms, including your vendors, customers and banks? If you’re not paying sufficient attention to cyber exposures, then I would argue you are at significant risk. Keep in mind that not all cyber-attacks are targeted – actually in many cases they are crimes of opportunity. Login credentials left out in the open, weak passwords, lax network monitoring, and failing to provide regular and consistent cyber risk education to your staff can expose your firm to catastrophic losses. In the coming months, PSA will feature technical ways in which you can ‘harden’ your infrastructure by working with experts in the field. Yes, we believe in cyber insurance, but the best course is prevention – you may have homeowners insurance, but would you really leave a window open in your home during a thunderstorm? There are a number of relatively easy steps you can take to at least raise awareness of exposures and potentially prevent data and financial loss – not to mention damage to your reputation and credibility – which may be the greatest loss of all: Have staff develop strong passwords where feasible. These are passwords that are hard to guess, include symbols such as #!% and have a combination of capital and lowercase letters. Don’t leave passwords out for all to see. Educate your staff on PHISHING attacks – where seemingly legitimate emails are really disguised attempts to gain access to your credentials (e.g. an email advising you to wire money coming from the CFO, a package is being delivered, etc.). Limit access to your network using only encrypted and approved devices. Ensure you have an active and up-to-date firewall and malware applications in place. Develop an intranet policy that clearly spells out acceptable uses of computers and the intranet. Limit the use of internet access as much as possible to business applications. Many attacks are propagated through malware that lurks behind legitimate ads and links. Make sure you have the latest operating system upgrades completed. In many cases the upgrades include fixes to known security risks. Most email programs allow you to encrypt sensitive communications. Use it whenever you are sending non-public information to any recipient. Last but not least expect to be a victim of cybercrime and prepare accordingly. At PSA, we see ourselves as much more than an insurance broker – we are your partner in protecting and growing your assets. We’ve learned a thing or two along the way when it comes to mitigating risk – and this is an area we feel many small and medium size firms don’t readily understand. We are here to help and will be glad to assist you in developing any of the ideas shared in this post. Feel free to contact me at FGiachini@psafinancial.com. Originally published by PSA Insurance and Financial Services via their online blog. About the Author: Frank Giachini, MBA, oversees PSA’s Operations, including support for the Wealth Management, Property & Casualty and Employee Benefits Business Units. He has over 25 years of experience in the Property & Casualty and Financial Services Industries. Frank joined PSA in October 2008 after serving in various leadership and management roles for All Risks, Ltd, a national, independently owned Excess & Surplus Lines brokerage headquartered in Maryland. He also served as Vice President for Marsh USA and Zurich Financial Services in various client support and financial management positions. Disclosure Information Information contained herein is generic in nature and provided by sources believed to be reliable. It is for informational purposes only and is not guaranteed as to accuracy, is not intended to be the primary basis for insurance or investment decisions, and is not intended to replace the advice of a qualified professional. Neither PSA Insurance and Financial Services, its affiliates or employees render, or offer to render, personalized insurance, investment or financial planning advice through this medium. PSA employees are not licensed legal or tax professionals. Contact your qualified professional for legal or tax advice. As tax and other regulations may change, always consult your advisor before acting on any information provided. Due to various factors, including market changes, this content may no longer reflect our current opinion. PSA may only transact business in those states in which they are registered or exempted from registration. Information herein is directed only toward U.S. citizens. All rights reserved. No reproduction
Leading Your Team Through the Storm
When a crisis occurs, many organizations, understandably, immediately focus on the court of public opinion. While your marketplace reputation should always be at the forefront of your business, it is important to remember your employees during a time of crisis. Your employees are some of your primary stakeholders and a crisis will most likely affect each of them. Maintaining moral and control in the office is a critical part in demonstrating your leadership capabilities to your team. Here are seven quick tips for handling a crisis internally: 1) Involve Employee Response in Your Crisis Communication Plan Crisis response goes beyond a fire evacuation plan. It involves having a plan to respond to a wide variety of circumstances, whether it be a tragic event, or a reputational crisis. Being prepared will boost your employees’ confidence when responding to a crisis, resulting in a stronger base for rebuilding. 2) Encourage Recommendations from Employees Employees keep the business running, so listening to them can provide clues into what your company needs. Create a dialogue with your employees will allow you to learn about their thoughts, and how the company can prepare for or work to prevent a crisis. 3) Repeat, Remind, Review Prepare your employees for a crisis, even when crisis seems impossible. Consistently training your employees will help to keep your crisis strategy fresh in their minds, ultimately resulting in a better company response. Being prepared will help your employees’ confidence when responding to a crisis, also resulting in a stronger base for rebuilding. 4) Protect Your Employees As the leader, an employee at any level is your responsibility. Their safety is reliant on your desire to keep them safe. By being prepared to protect them, you can save your business’s reputation, as well as your own. 5) Communicate Face-to-Face when Possible Sincerity and ambition is best captured through verbal communication. Taking time to address employees face-to-face signifies their importance to you, and demonstrates your willingness to work alongside them to venture through a crisis. 6) Personalize Your Message Just as you would customize your branding message to different target markets, your internal crisis approach should be of the same mind set. Each team member plays a different position in your organization, all with different focuses and individual goals that contribute to the overall mission of the company. Each employee or position is therefore impacted differently and it is important for them to know how to react or what action needs to take place. This does not involve placing blame on other employees, but focuses on uniting the team and organizing the company’s response as a whole. 7) Provide Support Post-Crisis If a crisis has the potential to be emotionally challenging for your employees, offer assistance to help guide them through the healing process. Showing that you value your employees by supporting them can boost employee morale and help build your business’s reputation. For more information regarding crisis leadership, do not hesitate to contact the Fallston Group at 410.420.2001 or by email at info@fallstongroup.com.
Crisis Leadership Expert Rob Weinhold and New York Times Best-Selling Author Kevin Cowherd Talk Crisis Leadership at Local Book Tour Stops This Week
Authors of “The Art of Crisis Leadership” discuss and sign newly released book at Catholic University and Towson Barnes & Noble locations BALTIMORE, Md. (October 4, 2016) – Fallston Group Founder and Chief Executive Rob Weinhold and New York Times best-selling author Kevin Cowherd will make book tour stops at Catholic University and Towson Barnes & Noble locations this week. Weinhold and Cowherd will host an interactive discussion about their highly praised book, “The Art of Crisis Leadership,” and sign copies for attendees. This week’s event locations and times are listed below: Washington D.C Book Tour Stop Barnes & Noble at The Catholic University of America Bookstore 625 Monroe Street NE Washington, DC 20017 Thursday, October 6 6:00 – 8:00 p.m. Towson Book Tour Stop Towson Barnes & Noble 1 East Joppa Road, Suite 100 Towson, MD 21286 Saturday, October 8 1:00 – 3:00 p.m. Weinhold and Cowherd’s book hit the shelves in May and since then, has been featured in Forbes, The Huffington Post, American City Business Journals and other prominent news outlets. Additionally, “The Art of Crisis Leadership” quickly rose to the #1 book in the PR and Crisis Management categories, while also cracking the top 100 in Leadership on Amazon immediately after its release. In today’s digital age, anyone with an internet connection and recording device can wreak havoc on your brand. It’s not if crisis will occur, but when. The real question – are you prepared to meet the leadership moment? “The feedback we’ve received since the book release has been amazing – many have said it has helped them persevere both personally and professionally. To know that we’ve already helped people is incredibly rewarding. We look forward to continuing to share the book’s value – real people, real emotion, real results. According to readers, the takeaways at the end of each chapter have been the edge they’ve needed to both inspire and help them manage their own lives,” said Weinhold. A former Baltimore police and U.S. Department of Justice executive who has been featured on CNN, FOX News, MSNBC and many other national, regional and local media outlets, Weinhold expertly discusses, among other topics, data breaches, negative press, social media attacks, natural disasters, financial distress, sex scandals and political vendettas – and how to turn short-term adversity into long-term advantage. Weinhold has conducted thousands of media interviews during his storied career and is routinely called upon by local, regional and national news outlets to lend expert crisis leadership and public safety perspective. He has recently presented at multiple Department of Justice conferences and will be presenting at the Public Relations Society of America’s 2016 International Conference in Indianapolis, Indiana later this month. Press review copies are available by request. Please contact Shannon Cooper at 410-420-2001 or shannon.cooper41@gmail.com to request a copy of the book or interview. Learn more about “The Art of Crisis Leadership” and order online at Amazon (Hardcover, ISBN 978-1627201124, $25.99) or https://www.apprenticehouse.com. Join the crisis leadership conversation online using #TheArtofCrisis, #Leadership, and #movement.
Author and Fallston Group Chief Executive Rob Weinhold Talks Crisis Leadership at PRSA 2016 International Conference in Indianapolis
On Sunday, October 23 Weinhold will present a workshop based on his book, “The Art of Crisis Leadership,” at the Public Relations Society of America (PRSA) International Conference in Indianapolis BALTIMORE, Md. (October 20, 2016) – Fallston Group Founder and Chief Executive Rob Weinhold will facilitate a professional development workshop based on his book, “The Art of Crisis Leadership,” at the Public Relations Society of America (PRSA) International Conference in Indianapolis. The workshop, entitled “The Art of Crisis Leadership: Save Time, Money, Customers and Your Career,” delves into the anatomy of crisis truths, categories of crisis, developing a crisis plan, and identifying and communicating with stakeholders. The session draws on lessons from the highly praised book, “The Art of Crisis Leadership,” co-written by Weinhold and New York Times best-selling writer Kevin Cowherd. Weinhold and Cowherd’s book hit the shelves in May and since then, has been featured in Forbes, The Huffington Post, American City Business Journals and other prominent news outlets. Additionally, “The Art of Crisis Leadership” quickly rose to the #1 book in the PR and Crisis Management categories, while also cracking the top 100 in Leadership on Amazon immediately after its release. “The feedback we’ve received since the book release has been amazing – many have said it has helped them persevere both personally and professionally. To know that we’ve already helped people is incredibly rewarding. I look forward to continuing to share the book’s value – real people, real emotion, real results – with my savvy and knowledgeable peers attending the prestigious PRSA International 2016 Conference. Being a featured speaker is an incredible honor,” said Weinhold. A former Baltimore police and U.S. Department of Justice executive who has been featured on CNN, FOX News, MSNBC and many other national, regional and local media outlets, Weinhold will expertly discuss, among other topics, data breaches, negative press, social media attacks, natural disasters, financial distress, sex scandals and political vendettas – and how to turn short-term adversity into long-term advantage. For more information on “The Art of Crisis Leadership” session at the PRSA 2016 International Conference, visit http://prsa.org/ic7138. For more information on the conference, visit http://www.prsa.org/Conferences/InternationalConference or download the free mobile app at prsa.org/iconapp. To request a copy of the book or interview with Weinhold, please contact Shannon Cooper at 410-420-2001 or shannon.cooper@fallstongroup.com. Learn more about “The Art of Crisis Leadership” and order online at Amazon (Hardcover, ISBN 978-1627201124, $25.99) or https://www.apprenticehouse.com. Join the conversation online using #PRSAICON, #TheArtofCrisis, #Leadership, and #movement.
