IS SOCIAL MEDIA IMPORTANT FOR MY BUSINESS?
The statistics change day by day, but roughly 9 out of 10 companies are now using social media for marketing purposes. Understanding social media marketing, including which audiences use which platforms and the best ways to engage them, is a critical part of an effective digital marketing strategy. In this article, the experts at Fallston […]
5 THINGS EVERY BUSINESS MUST KNOW ABOUT FACEBOOK.
Facebook is the most popular social networking site with 1.9 billion monthly users and 75% of users spending 20 minutes or more on Facebook daily. The platform allows users to post photos, share recommendations, send messages and stay in touch with family, friends and colleagues. Unlike LinkedIn, Facebook’s primary purpose is to serve the user […]
4 TIPS TO MAXIMIZE YOUR COMPANY’S PRESENCE ON LINKEDIN
Linkedin Presence LinkedIn is the preferred social media platform for businesses, their employees and professionals across a variety of industries who want to connect and network. As a matter of fact, it is the largest professional networking platform. It is also a primary tool for businesses to recruit talent and for job seekers to find […]
Quality Active Shooter Training Save Lives
According to USA Today, last year was the deadliest year for mass shootings in more than a decade. One could even deem 2017 the deadliest year for mass shootings in modern U.S. history: two of our country’s five deadliest mass shootings ever occurred in the span of just 35 days. As the new year approaches, […]
4 Questions to Ask to Make More Marketing More Effective in 2018
By Kathy Walsh, Director of Marketing I’m a big believer in the tried-and-true when it comes to developing a marketing strategy. You may have heard of the “4 P’s” of marketing—product (or service), pricing, place, promotion—and maybe even the 5th “P” which incorporates positioning. I believe these tenets, established years ago, are still as valuable […]
Can You Spot Fake News?
By Kathy Walsh, Director of Marketing Recently I attended the Public Relations Society of America’s International Conference in Boston and one of the sessions I attended focused on the topic of fake news. This post highlights some key takeaways shared by co-presenters Lisa Arledge Powell of Ohio-based MediaSource and Robert Mackle, Director of Media Relations […]
Take a Stand Against Abuse with SARC During Domestic Violence Awareness Month
Our guest blog this week is very special. Do you know what steps to take to report abuse, and the warning signs someone may be involved in an abusive relationship? Holly is an ambassador for SARC, who after years of abuse, began her journey to healing, and is now a beacon of hope for those currently […]
Employees & Small Business Security
With the alarming evolution of the recent Equifax breach and Tuesday’s shocking announcement that Yahoo’s 2013 data breach impacted every single customer account that existed at the time, identity protection has become a topic of both priority and panic. What can your business do to protect YOUR sensitive data? Our client, national identity protection services […]
Let Your True Colors Shine Through
Three years ago, I was introduced to a personality workshop originating from a company called “True Colors® International.” I confess, my initial reaction was to heave an inner sigh at having Cyndi Lauper’s song, “True Colors,” immediately stuck in my head. I was also skeptical. I have taken a number of personality tests and enjoyed […]
Spicer Resigns – What Should the Face of Crisis Look Like?
With breaking news of White House Press Secretary Sean Spicer resigning today allegedly due, in part, to the newly announced White House Communications Director not having communications experience, we thought it might be appropriate to share a chapter of “The Art of Crisis Leadership” (Weinhold & Cowherd, 2016). When You’re the Face of Crisis You […]
