Active Shooter: Run, Hide, Fight
Active shooter situations are unpredictable and evolve quickly. Follow the run, hide, fight model if you find yourself in an active shooter situation.
Second Chance Leadership with Brandon Carroll
After leading a life filled with crime, Brandon Carroll talks about how his second chance at freedom coupled with Vehicles for Change’s Full Circle Program changed his life.
Crisis: Turn Adversity into Advantage
Crisis costs time, money, customers, careers, and in the worst case of scenarios, lives. Make sure your organization has proper policies and procedures in place so when crisis strikes you can turn adversity into advantage.
Behind the Headlines With Kathy Walsh
In an interview with Cision, Fallston Group’s Director of Marketing Kathy Walsh discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.
Is Your Business Taking the Proper Steps to Minimize Digital Risk?
With technological advances, there comes a heightened technological risk. Cyber-attacks are increasing at an alarming rate, targeting almost 3 out of 4 small businesses. By putting a security plan in place, a company’s level of threat decreases dramatically. Ultimately however, leaders must take the initiative to protect their people, secure their assets and strengthen their brands!
World Record Holder Carl Reese
Transcontinental record holder Carl Reese joins Rob Weinhold in the 14th installment of Fallston Group’s 15-Minute Leadership Quick Hit to discuss what it takes to complete a passion-oriented mission. Tune in to hear how Carl’s leadership helps him as a business owner and world record holder. About Carl Reese Carl Reese is an endurance driver. In 2015, Reese set more transcontinental records than anyone since Edwin “Cannonball” Baker. Reese and his team set seven world records in an 11-month period, most notably the Solo Motorcycle “Cannonball” Record from Los Angeles to New York in 38 hours and 49 minutes. Reese was born in Mercer, Pennsylvania and now resides in Pine Mountain Club, CA. Reese is currently working on a full feature documentary, “Iron Riders: History of Motorcycle Records.”
Kathy Walsh Joins Fallston Group as Director of Marketing
Founder of JigSaw Marketing Solutions will now lead Fallston Group’s strategic communications vertical.
JOB ANNOUNCEMENT: Public Relations Account Executive
JOB ANNOUNCEMENT PR Account Executive Strategic Communications and Media Division Fallston Group is seeking a highly motivated PR Account Executive to join its growing team in a full-time capacity. We are looking for someone with 2-3 years of relevant public relations experience, superb writing capabilities, and the ability to multitask to provide provide public relations and special project support for clients in a wide variety of industries. This is a client-facing position, so terrific verbal communications and presentation skills are a must. Basic responsibilities for this position include research with state-of-the-art media software (e.g., Cision, TVEyes), drafting press materials, conducting media relations and driving placement activity, special projects, event management and general client account support. Agency and client-facing communication experience is preferred. Ideal candidates must demonstrate previous successes in traditional and non-traditional media relations (social) and be able to thrive in a small, but fast-paced, growing culture. General responsibilities include: Researching, planning and implementing public relations and marketing communication strategies, both in-house and for client accounts; Drafting, editing and distributing media materials and client deliverables, including press releases, media alerts, fact sheets, blogs, case studies, talking points, correspondence and letters; Developing and maintaining media contact lists using Cision public relations software; Media monitoring and actively identifying client news opportunities and headlines; Cultivating relationships with members of the news media and directly pitching headlines and story ideas; On-site media management and event support; Client-facing and account management; Maintaining the highest standards of excellence while continually over-delivering for client accounts. The ideal candidate will have: 2-3 years of public relations experience; Bachelor’s degree from an accredited institution in a related field (e.g., public relations, communication, media, journalism, marketing); Excellent verbal and written communication skills; Working knowledge of public relations software (e.g., Cision, TVEyes); Proficiency in AP Style; Ability to effectively and clearly communicate with internal and external audiences; Ability to work well as part of a team and in tandem with others to accomplish unique goals; Ability to multitask and thrive while working under very tight deadlines; A desire to learn and experience all facets of traditional and new media. A little about the Fallston Group’s culture; we firmly believe in: Embracing sound character Establishing a clear vision Providing a learning environment Rewarding results Celebrating successes Growing from lessons learned Thinking beyond self Aligning with credible stakeholders Driving growth Getting excited about creative opportunity Over-delivering for those that depend on us Interested candidates should submit professional credentials, salary/benefit expectations and date of availability electronically to: Fallston Group c/o Human Resources Support info@FallstonGroup.com Fallston Group is an Equal Opportunity Employer About Fallston Group Fallston Group is a highly trusted, executive advisory firm focused on building, strengthening and defending reputations. We operate where leadership, strategy and communications intersect. Reputations are both positively and negatively impacted by many variables. Whether working with clients in a proactive or reactive sense, we engage with velocity and vision while turning adversity into advantage. Fallston Group knows what it takes to get a client into or out of the news, and we are committed to strengthening and protecting our clients’ brands through the development and distribution of core messages that support the story they want told. This gives our clients the confidence and persuasive power to shape stakeholder opinion. Fallston Group team members provide a blend of both executive and operational services to help leaders prepare for, navigate through and recover from issues of adversity and crisis. Many leaders refer to Fallston Group as their “Chief Reputation Officer.”
Top Crisis Leadership Expert Authors New Book to Help Leaders at Every Level Turn Adversity into Advantage
“The Art of Crisis Leadership” showcases real-life crises, from the Ray Rice scandal that engulfed the NFL’s Ravens to the deadly shootings at Virginia Tech and the tragic Baltimore riots, to illustrate key learning points that will help companies and individuals alike during life’s most difficult times.
And Ultimately, Your Career
Curt Schilling’s most recent social media tirade cost him his job, and the respect of many. Crisis costs time, money, customers, and careers.
