And Ultimately, Your Career
Curt Schilling’s most recent social media tirade cost him his job, and the respect of many. Crisis costs time, money, customers, and careers.
When You Are the Face of Crisis: 5 Keys for Successful Media Relations
Being proactive and getting out in front of a situation is the best way to remain in control of it. Here are five keys for successful communication when facing the media.
Is It Too Late for Chipotle to Become An “Industry Leader” in Food Safety?
Chipotle responds to E. coli outbreak; claims it will become a “leader in food safety.”
US Airways – Recovering from a Black Eye
A US Airways flight attendant refused to hang a US Army Ranger’s “Dress Blues” in the coat closet for first class passengers. Should the airline do more to heal this black eye or will social media apologies be enough to satisfy stakeholders?
Large Company Data Breach
The Fallston Group engaged with a large company that experienced a significant security breach of sensitive patron credit card information. Our team quickly sprang into action and developed and executed an assertive strategic crisis communications plan maximizing positive stakeholder opinion and trust in the company.
Twitter – The Go-to Platform for Crisis Communications
Twitter is the most efficient way to relay information during a crisis. It is paramount to have a social media strategy in place that can easily be activated when crisis hits for all businesses.
Building Brand Strength to Prevent Crisis
A great deal of time goes into developing a respectable brand, so it needs to be protected from crisis. Here are five tips for building your brand to conquer crisis.
Engaging Employees during Crisis: 7 Tips
While your reputation should always be at the forefront of your business, it is important to remember your employees during a time of crisis. Here are seven quick tips for handling a crisis internally.
Six Tips for Managing a Crisis through Social Media
A business’s social media presence is not only a great way to communicate with stakeholders and clients, but it is a highly effective tool when facing a crisis. Here are six tips for managing a crisis through social media.
Three Tips for Controlling Your Story in the Media
Knowing your course of action can be the make or break moment for your business when an incident occurs. Here are the three best tips for maintaining control of the situation in the media.