Destructive Rioters Must Be Held Accountable
Baltimore must hold those accountable who hurt others or destroyed property.
Trust is the Key to Generating Positive Outcomes and Creating Substantive Change
The death of Freddie Gray has sparked controversy in yet another case of community-police distrust. It is important that both sides work to turn short-term adversity into long-term advantage.
Writing a Proper Press Release
We’ve outlined the proper look and feel of a well-written press release. Use these techniques in future releases that will be sure to grab the attention of reporters.
Fallston Group Internship Program – Summer 2015
Fallston Group is seeking a bright, driven college student to serve as Strategic Communications & Marketing Intern for summer 2015. The Strategic Communications & Marketing Internship is an experiential learning opportunity focused on marketing communications and public relations, as well as marketing strategy and business development. Interns will gain firsthand experience of the day-to-day operations of an agency-type work environment including client relations, account strategy and activation, and project management. Interns will also have the chance to learn more about crisis and issue management strategies and tactics from experienced senior professionals. Interns will work closely with, and under the supervision of, the Fallston Group Communications Strategist while collaborating with other senior team members. This is an engaging position offering interns the opportunity to directly interact with business and media professionals in the Baltimore and Washington, D.C. metropolitan areas. In addition to contributing to client accounts and projects, interns will have access to networking and training opportunities. Duties Assist in the research, planning and execution of public relations, communications and marketing strategies, both in-house and for client accounts Use Vocus and TVEyes public relations software to conduct media monitoring, build media contact lists and identify pitching opportunities Assist in the drafting, editing and distribution of client deliverables (e.g., press releases, media alerts, fact sheets, blogs, case studies, talking points, correspondence, reports) Assist in design and creation of marketing collateral (e.g., capabilities sheets, flyers, presentations, eNewsletters, agendas) Support company social media, blog and web content management efforts Provide support during speaking engagements, presentations, media interviews and events Assist with video production including scripting and shooting support Collaborate closely with senior team members as needed on client projects Promote and represent Fallston Group brand with the highest level of integrity and professionalism Qualifications Must be currently enrolled in or recently graduated from an undergraduate program at an accredited college, community college or university (two-to-four year institution) Must be at least 18 years of age and of sophomore standing Communication, public relations, marketing, journalism, english and/or business management majors preferred Proficiency in Microsoft Office Suite Strong verbal and written communication skills Ability to multitask and work in a fast-paced environment A motivated individual with strong work ethic, integrity and will to win Application Interested candidates should electronically submit the following material by May 15, 2015: Current resume Cover letter Dates and preferred times of availability Position of which they are applying in the subject line Submit to: Josie Hankey, Communications Strategist – josie.hankey@fallstongroup.com | 410.420.2001
Spring Training in Full Swing on the Diamond and in the Office
Employees and executives are all gearing up as Opening Day is just around the corner. Here are four ways to make sure your business gets the most out of its team in quarters two, three and four.
NFL Quarterback AJ McCarron: Leadership On and Off the Field
In the seventh installment of the 15-Minute Leadership Quick Hit, former Alabama quarterback, three-time BCS national champion, and current NFL quarterback with the Cincinnati Bengals, AJ McCarron speaks to the importance of servant leadership. Tune in to hear how personal life experiences have shaped his leadership and success both on and off the football field.
The 5 “Don’ts” of Social Media
Following and engagement rate on social media platforms define your company’s digital reputation. We’ve come up with five “don’ts” when it comes to enhancing your social presence.
The Best and Worst Commercials of Super Bowl XLIX
There are two things that decide the success and impact of an advertisement – how you align your brand with your target audience, and whether it is memorable. Here are the four best commercials, and the absolute worst of Super Bowl XLIX.
SuPR Bowl XLIX
Super Bowl Sunday is one of the most anticipated days of the year. But, the SuPR Bowl gains just as much interest, as attention is focused on the antics, conversation and media attention of off-the-field “entertainment” for two whole weeks.
Penn State, Seattle Seahawks Cause Stir on Twitter
Penn State Athletic Director Sandy Barbour, and the Seattle Seahawks organization were scrutinized in two separate cases after controversial tweets.
