Engaging Employees during Crisis: 7 Tips
While your reputation should always be at the forefront of your business, it is important to remember your employees during a time of crisis. Here are seven quick tips for handling a crisis internally.
Six Tips for Managing a Crisis through Social Media
A business’s social media presence is not only a great way to communicate with stakeholders and clients, but it is a highly effective tool when facing a crisis. Here are six tips for managing a crisis through social media.
Four “Don’ts” When Responding to Crisis
Ignoring the press is the number one “don’t” when handling the aftermath of any type of crisis. Listed are four “don’ts” that not only individuals should follow, but also companies when faced with times of crisis or adversity.
9 Considerations While Developing a Crisis Communications Plan
Taking a proactive approach will keep your company ready if a crisis were to occur. Here are nine things to keep in mind while developing your crisis communications plan.
Three Tips for Controlling Your Story in the Media
Knowing your course of action can be the make or break moment for your business when an incident occurs. Here are the three best tips for maintaining control of the situation in the media.
Protecting Your Image after a Fall from Grace
On February 15, 2013, Ravens running back Ray Rice was arrested after a domestic dispute. The effect it has on his public image will depend on if and how Rice takes responsibility for his actions.
Halloween in the Workplace: Protect your Company’s Reputation
If your company partakes in Halloween activities, it is important to have policies regarding costume and appropriate behavior in place. Costumes that are offensive, too revealing or violent should not be tolerated. Corporate leadership has a responsibility to set the tone and culture for the celebration. And, proper or improper celebrating can have a positive or negative impact on personal and organizational reputation.Halloween will allow employees to enjoy themselves, and co-workers, while in their professional setting. Remember, however, a company’s brand cannot succeed without a reputation that matches.
Cyber Attack: Don’t be a Victim
October is National Cyber Security Awareness Month. All businesses are at risk of cyber attacks on a daily basis. Read more about what security measures can be taken to assist in preventing the reality of these threats.
Media Relations 101
It is imperative that executives and professionals maintain the ability to represent their brand appropriately in the court of public opinion and in front of their key stakeholder bases. When interacting with the media, act as the expert on your subject matter, be clear and concise, be passionate, stay focused, routinely connect every response back to your core message, and anticipate audience reactions.
3 Things Every Business Needs When Disaster Strikes
It’s up to company leaders to prepare employees and infrastructure for any and every kind of disaster or emergency situation, from natural disasters such as flooding or tornadoes to man-made situations like security threats. Once the safety of your employees is ensured, the next step is to determine how to keep your business afloat.
