Fallston Group

Building Strengthening & Defending reputations

The Power of Storytelling

Fallston Group | The Power of Storytelling

Anyone who knows me well has probably heard me say this, more than once: “If you don’t tell your story, someone else will. And, when someone else tells your story, it certainly won’t be the story you want told.” More times than not, when others bring your story to the surface, it’s not told the […]

Using Digital Tools to Deepen Relationships During COVID-19

Fallston Group | Using Digital Tools to Deepen Relationships During COVID-19

  It’s safe to say COVID-19 has swept through our world and changed life as we know it. I think we are unified in hoping and praying this crisis will be resolved as quickly as it began. But the brutal reality is that none of us really know for sure how long this will last, […]

Top Tips to Improve Your Instagram Marketing

Fallston Group | Top Tips to Improve Your Instagram Marketing

By Patrick Seidl Since first launching in October 2010, Instagram has grown into the sixth-largest social media platform, having reached 1 billion active monthly users just last year. The home of visual content (photos and videos) surrounding fashion, food and lifestyle content, Instagram is an increasingly valuable social media platform for businesses and nonprofits alike […]

Build Your Social Champions


Some of your biggest champions during a crisis may end up being your social media followers…but waiting to build those ambassadors until crisis strikes means you’re too late to capitalize on this important communications outlet. Check out our video for some quick tips, and contact us at https://fallstongroup.com/contact-us/ or call 410-420-2001 for more information.

Today’s “The Day”

By Patrick Seidl, Strategic Communications Coordinator Today’s the day that you’ve been working so hard toward for months. It’s the day of your biggest fundraising or other business event. You’ve spent hours marketing your event beforehand – from e-blasts, to scheduled social media content and submission of your pre-event press releases – you’ve done everything […]

C-Suite, It’s Time to Get Social!

I recently had the pleasure of attending an executive communications conference in Washington, D.C. My biggest takeaway? Company executives’ social media presence is no longer optional – it’s critical to success from a business practices perspective, as well as employee engagement. CEOs have a measurable impact on society’s trust in their company. If you haven’t […]


Learn the ins and outs of Twitter and why it's an important tool for businesses and consumers they want to reach. Read our blog to find out more.

Twitter is an online platform that allows users to broadcast a short message to other users across the globe. It has become a primary resource for online news and social networking and primarily caters to a male audience. As a social network, Twitter relies on the basic concept of followers. The more people you follow, […]


Learn how to track the effectiveness of your social media with analytics. Read our blog to find out what you should be focusing on.

When your business utilizes social media to reach your target audience, you’ve taken an important first step. But, how effective is your social media? Is one platform working better than another? Do you have more engagement with certain posts? Why or why not? Fallston Group is here to help with four tips that can help […]


Why social media marketing is critical to the sales process. Read our blog to learn how important social media is for your business.

The statistics change day by day, but roughly 9 out of 10 companies are now using social media for marketing purposes.  Understanding social media marketing, including which audiences use which platforms and the best ways to engage them, is a critical part of an effective digital marketing strategy. In this article, the experts at Fallston […]

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